🎛️ New solutions support workplace diversity and inclusion

How inclusion can lead to diversity in marketing and communications [View in browser]( | [Share]() [Martech: Martech is Marketing]() Nov 30, 2021 Nov 30, 2021 Good morning, Marketer, and let’s all lift each other up. There’s just two things I’d like to emphasize today. One is that creating diverse and inclusive workplaces and supporting equitable treatment within them is the right thing to do, regardless of the bottom line. That’s something some people still find tough to swallow. But the sugar to help the medicine go down — if it’s needed — is that good DEI practices actually help the bottom line. As McKinsey said last year, the [business case for diversity]() continues to strengthen. This year? Does anyone doubt that it’s an employees’ job market? People aren’t going to take jobs — or remain in jobs — where they feel like outsiders. “I’m a Black millennial woman and my expertise lies in engineering and tech. I spent over a decade working in corporate America in five different Fortune 500 companies, feeling I didn’t belong for one reason or another.” The words of Lauren Fitzpatrick Shanks, creator of one of two DEI-supporting tech solutions described in the first of the curated selection of stories below. Marketing organizations and other business teams that fail to invest in diversity will fail to recruit and retain talent. As simple as that. Kim DavisEditorial Director [New solutions support workplace diversity and inclusion]() Knockri is boosting racial and gender diversity in recruitment. KeepWOL is gamifying DEI training. [Read More]() [How inclusion can lead to diversity in marketing and communications]() Inclusion and diversity consultant Dr Lauren Tucker explains why inclusion comes first [Read More]() [7 best link-building services for SEO performance]() Having high-quality links to your site is one of Google’s most important ranking factors. It’s a key trust signal for search engines and an indication that people like your content and your brand. Here is a list of some link-building services to help you achieve improved SEO results. [Read more.]() [The business imperative behind inclusion and diversity]() How to manage, enrich and diversity your talent portfolio [Read More]() [Webinar: Your New Year’s Marketing Resolution: Master the Art of Saying No With These Six Steps]() Urgent requests make it hard to prioritize the most strategic jobs. But when you standardize and centralize the entire process, you can make data-driven resource decisions and ensure the most strategic work gets done first. In this webinar, join Adobe Workfront as they share six proven methods to handle the onslaught of marketing requests, prioritize the most important work, and increase your value to make 2022 your best year yet. [RSVP Today!]() [The onus of diversity should not fall to Black marketers]() Keys to diversity and inclusion in our industry include mentorship and promotion of Black search marketers. [Read More]() [Discover dozens of time-saving, profit-boosting solutions... all for free]() More and more, the key to solving critical marketing and marketing ops challenges is marketing technology. But with 7,000+ solutions on the market, finding the right one for your needs can be overwhelming. MarTech makes it easy. Discover dozens of time-saving, profit-boosting solutions and the actionable tactics to effectively leverage them… all in one place, all without leaving your desk, and all for free. [Start discovering now]() [Don’t stop thinking about diversity]() In another clip from his appearance on The Radcast, MarTech Editorial Director Kim Davis names a topic he just can't ignore. [Read More]() Shorts “Inclusion management is really about a rising tide that lifts all boats, making sure that everybody feels that they are contributing to the mission of the company.” [Dr Lauren Tucker](), founder and CEO, Do What Matters From Search Engine Land - [Cyber Week may be giving way to Cyber Month, according to Adobe]() - [Google says it values all local reviews, both positive and negative]() - [Google Merchant Center now automatically displays badge eligibility for products]() - [Tell us if you are planning to attend in-person events in 2022]() - [November 29: The latest jobs in search marketing]() Know someone who would like this newsletter as much as you? Copy and paste this link to start sharing: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2021 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()