🎛️ Modernizing healthcare marketing with agility: How Premier got started

Improve email performance with these AMP strategies [View in browser]( | [Share]() [Martech: Martech is Marketing]() Nov 09, 2021 Nov 09, 2021 Good morning, Marketer, and Microsoft is starting with the enterprise. At least, that’s how it looks from the launch of Microsoft Customer Experience Platform last week and now today’s news that connects Demandbase data with Dynamics 365 Customer Insights, the Microsoft CDP. The names of early adopters for the CX platform included consumer brands with tens of millions of customers. That means generation, not just insights, but insights at astonishing scale. The scale of B2B marketing is certainly much smaller, but one thing Demandbase has been clear about over the years is that its sweet spot is the Fortune 500. Will Microsoft’s offerings be of interest to SMBs? Is it going to work down from the enterprise level, rather as HuBSpot started with SMBs and worked up to the enterprise? Time will tell. Kim DavisEditorial Director [Modernizing healthcare marketing with agility: How Premier got started]() The transition to agile marketing worked out from Premier, Inc. Here's how they went about it. [Read More]() [Improve email performance with these AMP strategies]() Dyspatch’s Matt Harris shares his experience using AMP to bring live, app-like experiences to customers’ inboxes. [Read More]() [Do you ever feel like you are wasting time and money on content syndication?]() Marketers need a way to streamline content syndication campaigns across publishers and enforce a 100% marketable lead data guarantee. Or, more to the point, you need to know your content syndication strategy actually works, with a clear and repeatable way to measure, manage, and optimize. Join our experts for this webinar, as they discuss proven ways you can reclaim control of third-party content syndication to accelerate quality lead generation to sales. [Reserve your spot.]() [How Sony Interactive Entertainment built a winning marketing data strategy]() Sony Interactive Entertainment found ways to improve their data strategy in a transformed digital landscape. [Read More]() [Demandbase added to the 365 Customer Insights ecosystem]() The Demandbase group of companies will bring a portfolio of account-based B2B data to Microsoft's CDP. [Read More]() [Discover dozens of time-saving, profit-boosting solutions... all for free]() More and more, the key to solving critical marketing and marketing ops challenges is marketing technology. But with 7,000+ solutions on the market, finding the right one for your needs can be overwhelming. MarTech makes it easy. Discover dozens of time-saving, profit-boosting solutions and the actionable tactics to effectively leverage them… all in one place, all without leaving your desk, and all for free. [Start discovering now]() [Infographic: Story splitting for marketing teams]() This agile marketing technique can help your team deliver bite-sized chunks of value. [Read More]() Shorts Quote of the day. “‘Meeting-free’ days are a great idea as long as companies are making sure those meetings aren’t getting moved to other days.” [Lorraine K. Lee](), Editorial Director, Prezi From Search Engine Land - [Google’s local rebrand prompts SMB support amid antitrust lawsuits, says local SEO expert]() - [What digital marketers should know about Google Analytics 4]() - [November 8: The latest jobs in search marketing]() - [Google is hiring a Search Quality Analyst to fight search spam]() - [Google adds Smart Bidding for store sales to optimize bids for offline transactions]() Know someone who would like this newsletter as much as you? Copy and paste this link to start sharing: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2021 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()