🎛️ Driving marketing at scale: Moving from a decentralized to centralized model

Plus Microsoft enters the customer experience space [View in browser]( | [Share]() [Martech: Martech is Marketing]() Nov 04, 2021 Nov 04, 2021 Good morning, Marketer, and we have a late entry in the CX race. Microsoft, which has of course been a CRM vendor for around five years, suddenly jumped into the CX space this week. Did not see that coming, as I would have thought they would have made that move long ago if they were going to make it at all. One obstacle they surely face is that businesses using a Dynamics 365 instance as their CRM surely have customer engagement solutions already in place. The integrations Microsoft is announcing mean that their CX platform should work well with Microsoft CRM and advertising but is that enough of an offer to persuade enterprises to switch away from Adobe, Oracle or whatever they’re using to court their customers. Of course, CX is by no means the only thing Adobe or Oracle offer, let alone SAP, but will Microsoft prove to be focused on developing and selling this solution? Kim DavisEditorial Director [Driving marketing at scale: Moving from a decentralized to centralized model]() The classic conundrum of when to centralize or decentralize marketing functions continues to challenge marketing leaders, especially those in fast growth companies. [Read More]() [Microsoft enters the customer experience space]() Microsoft Customer Experience Platform will build on Dynamics 365 Customer Insights. [Read More]() [How much to spend on SEO: Budget strategies that fit your business]() A steady upward trend in SEO spending indicates that marketers realize the role SEO plays in helping prospective customers find their offerings. In 2020 alone, US businesses invested an estimated $79.3 billion to increase their organic footprint. But even if you know how critical SEO is to your marketing, deciding how much to spend on it is another question. While there’s no single formula to set an SEO budget, here are some strategies you can leverage to find a number that’s right for your business. [Read More]() [Why collaboration and teamwork are essential in agile marketing]() In order to build a high-performing team, you must have a shared purpose for working together, as this section from "MarTech's agile marketing for teams" e-book shows [Read More]() [Webinar: Learn 3 ways to increase marekting velocity in 2022]() Agility in business is nothing new. Businesses have always needed to be agile—experimenting, adapting, and changing—to succeed. But the difference today is the speed and scale of change required. Technologies are constantly evolving and customers, partners, and our own teams have new expectations and demands that need to be met. Learn why marketing velocity will be the new agility in 2022 and what that means for your organization. In this webinar, we’ll discuss three different ways to increase marketing velocity by focusing on optimizing and becoming more agile in your approach. [Reserve your seat.]() [Why marketers should embrace product analytics]() Product analytics can help marketers optimize digital customer experiences. [Read More]() [How Discovery Plus markets complex streaming options to an international audience]() The streaming network delivers automatic recommendations and notifications to a large, multi-lingual audience through orchestration platform Blueshift. [Read More]() [Discover dozens of time-saving, profit-boosting solutions... all for free]() More and more, the key to solving critical marketing and marketing ops challenges is marketing technology. But with 7,000+ solutions on the market, finding the right one for your needs can be overwhelming. MarTech makes it easy. Discover dozens of time-saving, profit-boosting solutions and the actionable tactics to effectively leverage them… all in one place, all without leaving your desk, and all for free. [Start discovering now]() From Search Engine Land - [Microsoft Bing expands Shopping options for users, gives retailers more options to reach shoppers]() - [Four new personas are changing how marketers reach and relate to customers, according to Microsoft Advertising]() - [Google launches new way for publishers to use first-party data to enhance targeted advertising]() - [Google Ads location targeting glitch causes advertiser frustration]() - [Google News returns to Spain after legislation changes]() Know someone who would like this newsletter as much as you? Copy and paste this link to start sharing: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2021 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()