🎛️ Day 2 of The MarTech Conference begins

Double your revenue growth with email marketing [View in browser]() | [Share]() Sep 25, 2024 [Martech: Martech is Marketing]() Ready for another day of tips and strategies from marketing leaders? Day 2 of [The MarTech Conference]() begins today (registration is free) — with coffee talks at 10 AM Eastern time, and a keynote conversation at 11. You can [see the full agenda here](). Also today, contributor Ryan Phelan [offers guidance on how email marketing can generate revenue](). It requires taking a good, hard look at overall media investment, and then carving out a reasonable slice to commit to email. With the right approach, this channel can provide a big boost to the bottom line. Chris WoodEditor [Mailchimp-MT-20240923-300x250-1]() Email marketing [If I could double your email revenue, would you listen to me?]() [4-ways-to-increase-email-engagement-with-your-current-ESP]() Stop chasing shiny marketing trends and get back to what works. Here's how email marketing still drives revenue growth with the right focus. Marketing technology [Why marketers need ‘architecture vision’]() [sales-marketing-business-vision-sign-stock-1920]() Architecture vision is the third of six core competencies marketers should develop to help them make effective use of the martech stack and the processes surrounding it. Search marketing [TikTok Search Ads Campaign launches in US]() [TikTok-1]() Tiktok's keyword-based search ad solution allows brands to target users directly in search results, stepping up its competition with Google's ad business. Digital advertising [Scaling local advertising with automation in the new media landscape]() [Fluencey-20240910-Article_1920x1080]() How to improve performance and efficiency. MarTech webinar [Personalization at scale: A blueprint for global success]() [Join-our-webinar-save-your-seat]() Discover how to leverage data-driven insights to deliver tailored experiences that resonate with customers worldwide. Customer service and success [SAP integrates with Gainsight and ChannelEngine]() [1920-SAP]() SAP announced new integrations to support customer success, sales and ecommerce at SAP CX Live today. [Optimizely-MT-20240923-300x250-1]() Digital advertising [QR code alternative introduces shoppable video ad tool]() [cross-channel-CTV]() IRCODE combines app and AI-powered visual recognition to make out-of-home, video and TV ads scannable and shoppable. MarTech buyer's guide [Email marketing's billion-dollar boom: Are you in?]() [MarTech-guide-to-email-marketing-platforms_Get-your-copy-now]() Discover the latest trends shaping the $3.4 billion email marketing industry and explore cutting-edge AI and ML capabilities revolutionizing email personalization. Marketing technology [Data collaboration improves ad metrics for Canada’s VIA Rail]() [intersection-railroad-crossroads-way-forward-ss-1920]() VIA Rail saw a 300%-plus increase in advertising reach through using a data clean room. Free online event [TODAY: Learn how to drive better business outcomes for free]() [writer-laptop-working-SS-1316614259-1920x1080-1]() MarTech picks back up today at 10am ET with live networking discussion groups, followed by more expert-led sessions, and an exclusive look at the 2024 MarTech Replacement Survey. Join live for Q&A — and rewatch with instant on-demand access to the entire event. [Grab your free pass now]() What else we're reading Good reads and conversations to help good marketers get better. - Some ideas on [why loyalty programs fail](). - How gains in AI [are leading us to an Intelligence Age]() that makes life seem magical compared to the way things were just a couple generations ago. From Search Engine Land - [Open for your exclusive SMX agenda preview]() - [TikTok Search Ads Campaign launch in U.S.]() - [The truth behind AI checkers: A cautionary tale]() - [Reddit launches AI-powered tools to boost ad creation]() - [There is no ‘best’ Google Ads bidding strategy, study finds]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()