🎛️ Dreamforce: The three developments you need to know about

The MarTech Conference kicks off today! [View in browser]() | [Share]() Sep 24, 2024 [Martech: Martech is Marketing]() Happy first day of [The MarTech Conference]()! It’s free, virtual and filled with [great speakers]() giving [hands-on, useful information](). It kicks off at 11 AM Eastern time and runs through tomorrow. A whole blizzard of announcements came out of Dreamforce last week, so which ones matter? Our own Mike Pastore found the [three that marketers must pay attention to](). And, Jeanne Jennings has [three ways to optimize your marketing automation beyond technology](). Constantine von HoffmanManaging Editor [Mailchimp-MT-20240923-300x250-1]() Salesforce [3 announcements from Dreamforce marketers need to follow]() [Salesforce-signage]() How will all those AI announcements impact the way you work? Let’s take a closer look. B2C marketing [Mail still holds appeal for younger generation]() [direct-mail]() People still use mail, people still like mail and many businesses still send mail on a weekly basis. Marketing automation [3 ways to optimize your marketing automation beyond technology]() [Marketing-automation-concept]() Expertise matters more than technology. Here’s how to optimize your data analysis, strategy and execution for effective marketing automation. Email marketing [Audience targeting is direct mail’s top advantage]() [SeQuel-Response-Featured-Image]() Marketers are leveraging direct mail’s offline data to fuel digital prospecting and customer acquisition campaigns. First-party data [The marketer's first-party data checklist]() [Download-the-checklist-today]() With third-party cookies on their way out, organizations need to start mapping out what a first-party data strategy looks like for their business. Marketing technology [The best deployment model for martech genAI]() [shutterstock_1702515220]() Revolutionize your martech team's genAI approach with a dynamic blend of open, decentralized and centralized models for integration. [Optimizely-MT-20240923-300x250-1]() Customer data platform (CDP) [How to use ChatGPT to simulate martech tools and marketing strategy]() [cdp-sim]() What if you could simulate marketing programs using a CDP before investing in the technology? MarTech webinar [Personalization at scale: A blueprint for global success]() [Join-our-webinar-save-your-seat]() Discover how to leverage data-driven insights to deliver tailored experiences that resonate with customers worldwide. Marketing artificial intelligence (AI) [Role of a marketing technology manager: Best of the MarTechBot]() [MT-chatbot-OG]() See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Understanding the role of a martech manager and how to hire one. Free online event [TODAY: Learn how to drive better business outcomes for free]() [writer-laptop-working-SS-1316614259-1920x1080-1]() Join us today and tomorrow (Sept. 24-25) at MarTech, the largest free online gathering of marketers around the planet. It all starts today at 11am ET… don’t miss out. (But if you do, hooray for free same-day on-demand access!) [Grab your free pass now]() What else we're reading Good reads and conversations to help good marketers get better. - Company brings in a “digital marketing expert” whose knowledge seems to be Wikipedia-based. [The comments on Reddit are great]()! - The fine folks at Navattic have plunged into product-led growth and [lived to tell the tale on LinkedIn](). - Salesforce hired the great comedian [John Mulaney to close out Dreamforce](). They won’t do that again. From Search Engine Land - [Google Ads adds Video Enhancement for Performance Max]() - [How to plan a website to maximize SEO success]() - [6 advanced (yet missing) Meta Ads KPIs to track success]() - [Google Search Ads 360 (SA360) starter guide]() - [The latest jobs in search marketing]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()