🎛️ Retail media networks gain steam

Plus, how to build interactive applications with genAI [View in browser]() | [Share]() Sep 20, 2024 [Martech: Martech is Marketing]() Retail media networks (RMNs) are a hot topic in the marketing world right now. And in marketing, especially with emerging categories, terms and definitions are helpful. This week [I heard from many RMNs (and brands, agencies and tech partners)]() at IAB’s Connected Commerce Summit: Retail Reimagined in New York. Why “connected commerce?” It’s a more holistic way of discussing what’s happening at RMNs. Firstly, any seller with a loyal customer following can stand up a media network, not just retailers. Marriott is a good example there. Also, RMN advertisers aren’t just the products on the shelves at the store. Non-endemic brands like financial services find good placement in retailer networks. However, to prove the impact of these campaigns, RMNs and brands need to speak the same language. IAB’s new definitions for in-store measurement, added to RMN guidelines the organization previously released, are a good start. Speaking of summits, The MarTech Conference kicks off next week. It’s our virtual two-day event, and you can [register for free here](). You can also find out more about what’s on tap by checking [the agenda]() and [list of speakers](). Chris WoodEditor [Goldcast-20240916-300x250-1]() Retail media networks [Retail media networks evolve with new in-store measurement standards and omnichannel strategies]() [IAB-connected-commerce]() Calls for standards and in-store experiences prevail at IAB Connected Commerce Summit: Retail Reimagined in New York. Marketing artificial intelligence (AI) [How to build interactive applications with generative AI]() [robot-coding]() See how genAI helps build interactive applications, from idea to implementation. 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