🎛️ Why Google's 'hundreds of competitors' claim doesn't add up

How to make the most of your market research data [View in browser]() | [Share]() Sep 11, 2024 [Martech: Martech is Marketing]() In the 21st century, no one should believe in omens. Our knowledge of science and understanding of cause and effect makes it absurd to believe in supernatural explanations for mundane happenings. Even so, it would be understandable if Google executives are buying horseshoes and four-leaf clovers in bulk. On Friday — [the first day of the company’s second federal antitrust trial](), the UK announced “that Google is using anti-competitive practices in open-display ad tech.” Then yesterday, the company lost its [appeal of a $2.6 billion fine]() from a 2017 antitrust case. Today, our own Anu Adegbola shreds part of Google’s defense in its current antitrust case: [That it has hundreds of adtech competitors](). That doesn’t mean the company will lose, but still … omens. Finally, we’re less than two weeks away from The MarTech Conference, our free virtual two-day gathering of top marketing experts. You can find out more by viewing [the agenda]() and [list of speakers](). Constantine von HoffmanManaging Editor [MarTech-Today-Newsletter-Ad-2024-09]() Digital advertising [EU hits Google with $2.6 billion fine in antitrust case]() [Shutterstock_2111602964]() The decision by the European Union's highest court came on the 2nd day of Google's latest US antitrust trial. Digital advertising [Google vs. DOJ: Why Google’s ‘hundreds of competitors’ claim doesn’t add up]() [google-antitrust]() Company defends its ad tech dominance by pointing to market competition, low fees and benefits for businesses. Is it true? Marketing management [How to make the most of your market research data]() [Business-professional-reading-market-research]() Breathe new life into underutilized market research through reanalysis, data integration and advanced analytics techniques. Digital advertising [Scaling local advertising with automation in the new media landscape]() [Fluencey-20240910-Article_1920x1080]() How to improve performance and efficiency. Email marketing [Guide to email deliverability]() [Download-guide-to-email-deliverability]() Deliverability has become a hot topic with inbox providers like Gmail and Yahoo enforcing stricter policies in 2024. Download this guideto make sure your emails always land in the inbox. Email marketing [New rules for bulk email senders from Google, Yahoo: What you need to know]() [bulk-email-2]() Update: Gmail did not kill open tracking and pixels, despite what you read on LinkedIn. [Mailchimp-9-9-24_L_300x250_Ver-1]() Marketing attribution [Foursquare introduces Sales Impact attribution features]() [mobile-shopping-store-visit2-ss-1920_iwlb9e]() The new offering combines location and purchase insights for mobile and multichannel campaigns. First-party data [The marketer's first-party data checklist]() [Download-the-checklist-today]() With third-party cookies on their way out, organizations need to start mapping out what a first-party data strategy looks like for their business. Marketing technology [It’s time to re-think our rejection of third-party cookies]() [cookie]() Third-party cookies will become less reliable and less common, but let's not forget why they exist in the first place. Free online event [Netflix, Nike, Apple, Amazon, Ford... they're all coming to MarTech. Are you?]() [apple-speaker-grill-ss-1920-800x450]() Marketers from some of the world’s most iconic brands are attending The MarTech Conference, online September 24-25, for free to explore new strategies and solutions to take their companies to the next level. Don’t miss your final change in 2024 to join them live. [Grab your free pass now]() What else we're reading Good reads and conversations to help good marketers get better. - One marketer’s [quest for Oasis tickets highlights all the problems with attribution](). - A compelling argument for [why B2B marketing works so well for customers and companies](). - On Reddit, someone who has never done B2B marketing said [it must be “soul-sucking” to do](). The responses are a joy to read. From Search Engine Land - [Meta to restrict data in Business Tools, impacting ad targeting]() - [EU’s top court upholds $2.7 billion fine against Google]() - [Google tightens verification for lawyers in Local Services Ads]() - [Google vs. DOJ: Why Google’s ‘hundreds of competitors’ claim doesn’t add up]() - [How to do PPC competitor analysis]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()