🎛️ AI and security are the focus of latest Salesforce acquisitions

Plus, the AI-powered marketer’s roadmap to the future of content [View in browser]() | [Share]() Sep 09, 2024 [Martech: Martech is Marketing]() Will consumers buy into fakery? That’s a question I’ve been pondering as generative AI-powered text, image and video creation [explodes](). How often do you check Instagram? I usually glance at my feed in the morning and recently I’ve noticed countless pictures of famous people that are obviously AI-generated fakes. That should make me worry about the non-obvious fakes, but I wonder how many there are. There is something about (most) AI-generated images that makes them evidently…unreal. This week I saw a demonstration of image generation in a marketing context from a well-known vendor, and although the speed and scale at which advertising images could be created was staggering, they all looked just like they had been created using AI. Do consumers care? Given the time and expense invested in traditional, pre-AI means of generating creative assets, one would think brands assume that they do. Also, just over two weeks until we kick off The MarTech Conference, our free virtual two-day gathering of top marketing experts. You can find out more by viewing [the agenda]() and [list of speakers](). Kim Davis,Editor-at-Large [MarTech-Today-Newsletter-Ad-2024-09]() Marketing artificial intelligence (AI) [The AI-powered marketer’s roadmap to the future of content]() [AI-generated-image-by-Lisa-Peyton-on-the-future-of-AI-content]() Key trends, lessons and strategies to help you navigate the exciting future of AI-powered content creation and stay ahead of the curve. Salesforce [AI and security are the focus of latest Salesforce acquisitions]() [Salesforce-signage]() Salesforce went on a mini acquisition spree this week to bolster data security and voice AI capabilities. Digital advertising [US vs. Google, round 2: Government targets digital ad business]() [google-auction-bid-money-legal2-ss-1920]() The DOJ says Google used anticompetitive tactics to get its huge market share. People using the market aren't so sure. Marketing management [Position-less Marketers Empowered to Bring the ‘Personal Shopper’ Touch to Online]() [Optimove-Hyper-personalized-Marketing]() The Position-less Marketer is fueled to deliver hyper-personalized experiences online at the speed of a consumer's interaction with the brand. MarTech intelligence reports [Learn about the tools top brands use to convert]() [Guide-to-conversion-optimization-platforms]() Discover the cutting edge technology used by leading brands to personalize user experiences, optimize their websites in real-time, and make data-driven decisions that boost conversions. HubSpot [HubSpot’s August 2024 updates: Enhanced automation, big reporting updates and more]() [HubSpots-August-releases-A-managers-guide]() We boiled down more than 100 HubSpot updates to the 14 most impactful for managers and admins. [Mailchimp-9-9-24_L_300x250_Ver-1]() Marketing technology [The latest jobs in martech]() [apply-now-job-hiring-help-ss-1920]() On the hunt for something new? Check out who's hiring in martech this week. Artificial intelligence [What general-purpose AI assistants can (and can’t) do]() [AI-error-failure]() Discover the strengths and limitations of popular AI assistants like ChatGPT and learn how marketing-specific AI tools can supercharge your content creation. B2B marketing [5 key trends we’re seeing in B2B marketing]() [b2b_mktg_trends_a]() These five trends are knocking traditional B2B marketing sideways. They're here to stay. Free online event [Netflix, Nike, Apple, Amazon, Ford... they're all coming to MarTech. Are you?]() [amazon-ecommerce]() Marketers from some of the world’s most iconic brands are attending The MarTech Conference, online September 24-25, for free to explore new strategies and solutions to take their companies to the next level. Don’t miss your final change in 2024 to join them live. [Grab your free pass now]() What else we're reading Good reads and conversations to help good marketers get better. As Elon Musk offers the country his services, X (or Twitter) could use some attention. The advertiser exodus [is getting worse](). Kill a great marketing idea in six words or fewer. [Anyone can play](). Is AI the future of sales? Looks like [Salesforce thinks so](). From Search Engine Land - [YouTube Studio adds new website visits goal for promotions]() - [The latest jobs in search marketing]() - [What is an AI winter and is one coming?]() - [How to improve brand visibility in organic search]() - [Recovery uncertain: Google’s Danny Sullivan on algorithm impacts]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()