🎛️ Where human wisdom enhances AI intelligence

Plus, how to choose a data enrichment solution [View in browser]() | [Share]() Aug 21, 2024 [Martech: Martech is Marketing]() Let’s be honest, there are some legitimate concerns when marketers incorporate AI into their workflows. Is the organization getting caught up in a hype cycle? Will there still be room for human judgment, or will everything fly off the rails? Today, contributor Theresa Kushner [provides needed context for these concerns]() while showing, through examples we all can relate to, where human judgment and experience can work in harmony with amazing new AI capabilities. And also today, managing editor Constantine von Hoffman [offers a needed guide]() on how to go about selecting a data enrichment solution. Chris WoodEditor [NYC-CX-Circle-2024-Paid-300x250-1]() Marketing artificial intelligence (AI) [How wisdom makes AI more effective in marketing]() [Business-people-meeting-in-the-office]() Integrating wisdom with AI enhances marketing strategies, ensuring more ethical and effective customer engagement. B2B marketing [How to choose a data enrichment solution]() [data-hygiene-ana-mourao]() Do you have all the data you need? If you don't, here are the issues to look at when picking a data enrichment provider. Connected TV and OTT [Ad engagement improves when kids and parents watch together]() [TV-watching-family]() When parents and children watch ads on CTV together, there's an impact on engagement. MarTech webinar [Improve your website's accessibility in just 3 months]() [Webinar-Save-your-seat]() Learn how to identify key improvement areas using an accessibility tool and addressed them strategically. B2B marketing [How to identify high-churn personas in B2B and mitigate their risk]() [b2b-churn]() Here are the six types of people most likely to stop using a B2B product and how to handle them. [mtcfall24_300x250_agenda_static_a]() Account-based marketing (ABM) [The small B2B marketing team’s guide to ABM]() [Account-based-marketing-concept]() Focus your efforts and amplify your results with these practical tips for implementing account-based marketing. First-party data [The marketer's first-party data checklist]() [Download-the-checklist-today]() With third-party cookies on their way out, organizations need to start mapping out what a first-party data strategy looks like for their business. Marketing artificial intelligence (AI) [Google AI Overviews have negligible impact on traffic, say publishers]() [google-brain-ai-rankbrain2-ss-1920]() So far, AI Overviews is not wrecking publishers' traffic — plus other AI Overviews news. Free online event [ICYMI: Your free MarTech pass awaits you...]() [A-roadmap-to-martech-stack-maturity]() The marketing technology landscape is exploding. With 14,000 applications available, there’s a tool for almost every task. But where do you begin? Find out at MarTech — online September 24-25 — for free. [Grab your free pass]() From Search Engine Land - [Google Ads removes Audience Recommendations?]() - [Improve your website’s accessibility in just three months]() - [Google’s Top stories looks broken: Are news publishers to blame?]() - [Prioritizing SEO strategies: Where to focus your efforts]() - [Google Search ranking bug is now resolved]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()