🎛️ A guide to ABM for small B2B marketing teams

How to handle the six high-churn personas in B2B [View in browser]() | [Share]() Aug 20, 2024 [Martech: Martech is Marketing]() One sure sign of the end of summer is almost here. You can practically feel it in the air. The pumpkin spice is getting ready to flow. So rest up and get ready for the mad dash that is the final quarter of every year. This time through, it will be extra spicy thanks to the presidential electioneering. We will have more on that later this week. Today, we have Brianna Miller’s guide to [ABM for small B2B marketing teams](). It gives practical tips on how to focus your efforts and amplify your results implementing account-based marketing. Even larger teams can learn from this. Speaking of B2B, editorial director Mike Pastore tells[how to identify high-churn personas in B2B]() and what you can do about them. Hey, has your organization made any replacements in the last year? If so, consider taking our brief [MarTech Replacement Survey](). It only takes a few minutes. Constantine von HoffmanManaging Editor [NYC-CX-Circle-2024-Paid-300x250-1]() Account-based marketing (ABM) [The small B2B marketing team’s guide to ABM]() [Account-based-marketing-concept]() Focus your efforts and amplify your results with these practical tips for implementing account-based marketing. B2B marketing [How to identify high-churn personas in B2B and mitigate their risk]() [b2b-churn]() Here are the six types of people most likely to stop using a B2B product and how to handle them. Marketing technology [Transitioning to a headless CMS: Best of the MarTechBot]() [MT-chatbot-OG]() See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Factors when considering a headless CMS. Ecommerce [5 ways loyalty programs help you maximize profits]() [Comarch-7-16-24-MU-5532-1920x1080-1]() Loyalty programs are a great way to grow revenue for your business. Get an understanding of the types of loyalty programs, their strengths and more. MarTech webinar [Improve your website's accessibility in just 3 months]() [Webinar-Save-your-seat]() Learn how to identify key improvement areas using an accessibility tool and addressed them strategically. Marketing management [Marketers must adapt to a changing world]() [How-marketers-can-break-free-from-decision-fatigue]() The world has changed dramatically over the past couple of years. Marketers must rethink how to treat consumers and get comfortable with prioritizing integrity, authenticity and community. [mtcfall24_300x250_0731_a]() Marketing artificial intelligence (AI) [Unlocking AI’s potential in B2B marketing]() [B2B-marketers-looking-at-a-laptop]() Key B2B considerations for successful AI adoption, from team preparation to selecting context-aware solutions. MarTech buyer's guides [Compare 11 top marketing automation platforms]() [Marketing-automation-buyers-guide]() Get the inside scoop on selecting the right marketing automation platform for your team with our free 2024 guide comparing features, capabilities, leading vendors, and in-depth AI coverage. Marketing artificial intelligence (AI) [Google AI Overviews have negligible impact on traffic, say publishers]() [google-brain-ai-rankbrain2-ss-1920]() So far, AI Overviews is not wrecking publishers' traffic — plus other AI Overviews news. Free online event [Discover solutions and strategies to drive better business outcomes]() [A-roadmap-to-martech-stack-maturity]() An eye-opening keynote from MarTech Editorial Director Mike Pastore, dozens of expert-led sessions, engaging community meetups, live Q&A, and more — yours for free. Preview the MarTech agenda now, then grab your free pass and join us online September 24-25! [See what’s in store]() From Search Engine Land - [Google apologizes to advertisers for major Shopping Ads glitch]() - [Google Ads removes Audience Recommendations]() - [Google August 2024 core update: What we’re seeing so far]() - [The billion-dollar one-person SEO agency: Fiction or the future?]() - [What winning video advertising creative looks like in 2024]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()