🎛️ The marketer's guide to conquering data quality issues

Plus, 4 tips for increasing conversions along the buyer's journey. [View in browser]() | [Share]() Aug 19, 2024 [Martech: Martech is Marketing]() Advertisers were really dropping the ball all last week. Talk about missing the target, especially in the direct mail channel. One day I received two offers in the mail. The first was for people on Medicaid. I’m not. The second was for veterans. I’m not. But the gold medal goes to Spectrum. I am constantly badgered by the company to sign up for Spectrum internet. I’ve had Spectrum internet for years at my current address. Spectrum offers a range of tech services for business and the enterprise. Can it really not suppress the addresses of current subscribers from the mailing list used to ask people to subscribe? Still, nothing is quite as bad as that email offering me, as a U.K. resident, a discounted stay in a New York hotel. I’ve been a U.S. resident for decades. Kim DavisEditor at large [NYC-CX-Circle-2024-Paid-300x250-1]() Account-based marketing (ABM) [The marketer’s guide to conquering data quality issues]() [Data-quality-in-the-age-of-AI]() Learn to measure ABM success with our guide on the essential metrics that go beyond traditional tracking and drive real business impact. Marketing technology [4 tips for increasing conversions along the buyer’s journey]() [Shutterstock_2036948075]() Times are changing and marketers need to engage with customers in new ways. Here are four tips to doing just that. Marketing artificial intelligence (AI) [For consumers, AI is the new IoT]() [AI-build-1]() There are AI-powered toothbrushes, coffee makers, mattresses, baby monitors and snow blowers. What there isn't: People who want to buy them. MarTech webinar [Future-proof your marketing automation]() [Webinar_Tomorrow]() Is your marketing automation platform keeping pace? The tools that once drove your success might now be holding you back. Marketing technology [The latest jobs in martech]() [apply-now-job-hiring-help-ss-1920]() On the hunt for something new? Check out who's hiring in martech this week. [mtcfall24_300x250_0731_a]() Marketing artificial intelligence (AI) [Unlocking AI’s potential in B2B marketing]() [B2B-marketers-looking-at-a-laptop]() Key B2B considerations for successful AI adoption, from team preparation to selecting context-aware solutions. MarTech webinar [Improve your website's accessibility in just 3 months]() [Webinar-Save-your-seat]() Learn how to identify key improvement areas using an accessibility tool and addressed them strategically. Email marketing buyer’s guide [How to use AI in email marketing without losing the human touch]() [Using-AI-for-email-marketing]() Tips for using AI in your email marketing and copywriting without losing the personal touch consumers crave. Free online event [Discover solutions and strategies to drive better business outcomes]() [A-roadmap-to-martech-stack-maturity]() An eye-opening keynote from MarTech Editorial Director Mike Pastore, dozens of expert-led sessions, engaging community meetups, live Q&A, and more — yours for free. Preview the MarTech agenda now, then grab your free pass and join us online September 24-25! [See what’s in store.]() From Search Engine Land - [Interactive CTV ads boost engagement, fall short on purchases]() - [The latest jobs in search marketing]() - [Meta expands ad attribution tools to boost campaign performance]() - [YouTube tests longer CTV ad breaks]() - [Unraveling Google Navboost and building user trust through UX]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()