🎛️ Is a Google breakup looming?

Plus, 7 strategies for getting the most from your martech stack. [View in browser]() | [Share]() Aug 15, 2024 [Martech: Martech is Marketing]() Another day, another potential major disruption in the digital landscape. The DoJ is reportedly considering [forcing Alphabet’s Google to break up]() following a judge’s monopoly ruling. There are several options among the business units that might get cut loose, ranging from the Chrome browser to the Android mobile operating system. For more practical, short-term and middle-term considerations, how can marketers get the most out of their martech stacks? Contributor Gene De Libero continues his two-part series [with seven helpful strategies](). And on the topic of martech stacks, has your organization made any replacements in the last year? If so, consider taking our brief [MarTech Replacement Survey](). It only takes a few minutes. Chris WoodEditor [mtrs_300x250_a]() B2B marketing [U.S. considering forcing a Google breakup]() [google-auction-bid-money-legal2-ss-1920]() Could Google be broken up in the not-too-distant future? Could the U.S. government force a sale of Chrome, Android or Ads? Marketing technology [7 strategies for getting the most from your martech stack]() [martech-integration-tools]() 20% of your tools drive 80% of your results, but how do you determine which tools they are? Email marketing [How to gear up email for a strong finish to 2024]() [cold-email-drop]() In the coming months, your emails will be competing against political campaigns and your competitors for consumers' attention. Ecommerce [How AI is shaping the future of ecommerce advertising  ]() [Adobe_Meta_Commerce-Article-Art_1920x1080]() Use AI-powered solutions to drive personalization and boost sales and conversions. MarTech live event [Future-proof your marketing automation]() [MarTech-Live-Event-Save-my-spot]() Is your marketing automation platform keeping pace? The tools that once drove your success might now be holding you back. Email marketing [Email marketers sharpen deliverability tactics at MailCon]() [MailCon-keynote]() Experts from Google and across the email marketing landscape offered strategies in the “post-Yahoogle” era. [mtcfall24_300x250_b_v31]() Customer journey orchestration [What the composability revolution means for customer engagement]() [composability-2]() The composable CDP is discussed everywhere. More attention needs to be paid to composability in the customer engagement space. MarTech buyer's guides [Compare 11 top marketing automation platforms]() [Marketing-automation-buyers-guide]() Get the inside scoop on selecting the right marketing automation platform for your team with our free 2024 guide comparing features, capabilities, leading vendors, and in-depth AI coverage. Marketing artificial intelligence (AI) [Meet my research team: Gemini, ChatGPT and Perplexity]() [Gemini-1]() Learn how to turn to AI helpers as the first step in performing lengthy, previously manual research tasks. Free online event [Drive better business outcomes with the right strategies and solutions]() [A-roadmap-to-martech-stack-maturity]() Join thousands of marketers online September 24-25 at MarTech for free. Dozens of expert-led sessions, engaging community meetups, live Q&A, and more — yours for free. Preview the agenda now, then grab your free pass! [See what’s in store.]() From Search Engine Land - [Take the 2024 MarTech Replacement Survey]() - [Hot take: Why SEO’s oldest tactic must evolve now]() - [8 questions to ask your new PPC clients]() - [Lead gen advertising in the automation era: How any brand can succeed]() - [Report: U.S. considering forcing a Google breakup]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()