🎛️ Google antitrust ruling will upend digital advertising

The easiest way to save ad dollars and get better results [View in browser]() | [Share]() Aug 06, 2024 [Martech: Martech is Marketing]() It’s hard to overstate the impact of [Google losing]() its federal antitrust case. While we don’t know exactly what this means for digital advertising — there are many appeals yet to come — suffice to say little will look like it did yesterday morning. Don’t forget, Google has another antitrust case, this time over its advertising practices, that’s scheduled to start in September. Made-for-advertising (MFA) sites are digital marketing’s dirty little not-so-secret. They suck up ad dollars (and [electricity]()) and provide nothing in return. [Angelina Eng explains]() the threat posed by MFAs and how to differentiate quality publishers which will save you money and deliver better results. Could product placement come to generative AI? [Steve Petersen uses that idea]() as a way to generate creative use cases for genAI. Finally, it’s August, which is usually a slow time in the office (Cancel that: see the first paragraph of the newsletter). Would you mind taking a minute from herding every “i” and dotting every cat to complete the [MarTech Replacement Survey]()? Constantine von HoffmanManaging Editor [Adobe-week-of-8-5-300x250-1]() Search marketing [Federal judge rules Google violated antitrust law]() [Shutterstock_2111602964]() Google illegally monopolized search and search advertising markets especially by paying $20 billion annually for default search status on iPhones. Digital advertising [Why marketers must combat the hidden threat of MFA sites]() [Digital-and-website-advertising-concept]() Learn to combat the threats posed by made-for-advertising sites, differentiate quality publishers and optimize your digital ad spend. Marketing artificial intelligence (AI) [How AI-generated images could redefine product placement]() [Man-using-AI-image-generator]() AI-generated visuals might subtly shape consumer choices and soon present new challenges for marketers. MarTech live panel [Future-proof your content]() [Join-our-experts-for-this-live-panel-discussion]() The digital world moves fast. What worked yesterday might not cut it tomorrow. To stay ahead, your content needs to be dynamic, engaging, and effective. Social media marketing [Marketing on Reddit: What you need to know]() [reddit-combo-1920]() Here's what you need to know about Reddit to get the most for your marketing dollar. Update: The site now has Lead Generation Ads, a boon for B2B marketers. [mtcfall24_300x250_b_v31]() Marketing artificial intelligence (AI) [Lead gen tactics for B2B: Best of the MarTechBot]() [MT-chatbot-OG]() See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Low-cost lead gen tactics. Performance marketing [Your performance marketing guide to summer]() [Your-guide-to-summer-Get-it-now]() Dive into MNTN’s comprehensive summer guide, where they cover everything from audience targeting to campaign set up, and all the creative best practices you’ll need to drive performance on Connected TV. Email marketing buyer’s guide [How to use AI in email marketing without losing the human touch]() [Using-AI-for-email-marketing]() Tips for using AI in your email marketing and copywriting without losing the personal touch consumers crave. Free online event [Drive better business outcomes with the right strategies and solutions]() [A-roadmap-to-martech-stack-maturity]() Join thousands of marketers online September 24-25 at MarTech for free. Dozens of expert-led sessions, engaging community meetups, live Q&A, and more — yours for free. Preview the agenda now, then grab your free pass! [See what’s in store]() From Search Engine Land - [Federal judge rules Google violated antitrust law]() - [Google Ads bug mislabels Demand Gen campaigns as Display Network]() - [Google to sunset Structured Data Files v6 in Display & Video 360]() - [Google Search Console launches recommendations]() - [How to document your SEO strategy]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()