🎛️ How additional information changes customer value assessments

Plus, nature’s inspiration for transforming your marketing plan. [View in browser]() | [Share]() Aug 05, 2024 [Martech: Martech is Marketing]() We are certainly offering bang for your buck today. You can read Chris Robson on [measuring customer value]() and risk being sucked down the deep internet rabbit hole known as The Monty Hall Problem (I did). Then you can soothe your troubled mind by reading Kathleen Schaub on [nature-inspired layered thinking]() for better marketing planning. Or you can consult the [Amazon ad revenue news]() for some Prime Video recommendations. “Fallout,” “The Boys”? I know the titles but could not tell you anything about the shows. Clearly, I am not wasting enough time in front of the TV. And if you haven’t done so already, please take a few minutes to complete the [MarTech Replacement Survey](). Kim DavisEditor at large [Adobe-week-of-8-5-300x250-1]() Digital advertising [Amazon digital ad revenue up 20% in 2nd quarter]() [amazon-office-SS-1083512990-1920x1080-1]() The company booked $12.77 billion in ad revenues for the quarter, thanks in part to adding advertising to Prime Video offerings. Marketing management [Nature’s inspiration for transforming your marketing plan]() [Marketer-against-a-background-of-green-trees-and-palms]() Revolutionize your marketing with pace-layered planning inspired by nature's resilience, balancing quick adaptations with long-term stability. Marketing management [How additional information changes customer value assessments]() [Managing-customer-information]() Knowing more about your customers can dramatically change their perceived value. Dive into the math behind customer analytics. MarTech webinar [Future-proof your content]() [Live-webinar-Save-your-seat]() The digital world moves fast. What worked yesterday might not cut it tomorrow. To stay ahead, your content needs to be dynamic, engaging, and effective. Customer experience [Customer journey maps: What you need to know]() [journey-map]() A good map helps you see the customer experience through the eyes of your customers. [mtcfall24_300x250_b_v31]() Ecommerce [Retailers struggle to identify site visitors]() [Intellimize-ecommerce-KPIs_1920x1080]() A new report from Bluecore shows up to 85% of visitors to ecommerce sites going unidentified and therefore hard to connect and engage with. Performance marketing [Your performance marketing guide to summer]() [Your-guide-to-summer-Get-it-now]() Dive into MNTN’s comprehensive summer guide, where they cover everything from audience targeting to campaign set up, and all the creative best practices you’ll need to drive performance on Connected TV. Marketing technology [The latest jobs in martech]() [apply-now-job-hiring-help-ss-1920]() On the hunt for something new? Check out who's hiring in martech this week. Free online event [Discover solutions and strategies to drive better business outcomes]() [A-roadmap-to-martech-stack-maturity]() An eye-opening keynote from MarTech Editorial Director Mike Pastore, dozens of expert-led sessions, engaging community meetups, live Q&A, and more — yours for free. Preview the MarTech agenda now, then grab your free pass and join us online September 24-25! [See what’s in store]() From Search Engine Land - [T-minus 1 month to submit your Search Engine Land Award entry!]() - [Google Ads introduces new consent settings tab in Data Manager]() - [11 local SEO tools you should be using]() - [Google Ads introduces new surcharges for specific jurisdictions]() - [How to build lasting relationships with SEO clients]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()