🎛️ Advertising drives Meta's big revenue increase

Building a better buyer journey using behavioral data [View in browser]() | [Share]() Aug 02, 2024 [Martech: Martech is Marketing]() The people who use AI the least (C-suite types) are the ones who most expect it to take away jobs from people. That’s one take away from [a survey of marketers’ use of AI](). Why is it that the people who use AI the most (a/k/a you) don’t see that happening any time soon? Because you know what it’s good at and what it isn’t. It’s good at automating things, finding patterns and generating ideas to brainstorm. It’s not good at being human. Liz Wilcox has tips on [how to use AI for email marketing]() and copywriting without losing the human touch that makes it work. If you have just a few minutes today, consider [taking the MarTech Replacement Survey](). Thank you so much! Constantine von HoffmanManaging Editor [mtcfall24_300x250_agendapreview_static]() Email marketing buyer’s guide [How to use AI in email marketing without losing the human touch]() [Using-AI-for-email-marketing]() Tips for using AI in your email marketing and copywriting without losing the personal touch consumers crave. B2B marketing [How to build a better buyer journey using customer behavioral data]() [B2B-professionals-in-a-meeting]() Struggling to connect content with your buyer's journey? Here's how to leverage personality insights for better results. Digital advertising [Meta ad revenue up 22% in second quarter]() [Meta]() The Facebook parent had a second quarter revenue of $39 billion. Zeta Global and Criteo are reported improved earnings. Ecommerce [5 ways loyalty programs help you maximize profits]() [Comarch-7-16-24-MU-5532-1920x1080-1]() Loyalty programs are a great way to grow revenue for your business. Get an understanding of the types of loyalty programs, their strengths and more. First-party data [The marketer's first-party data checklist]() [Download-the-checklist-today]() With third-party cookies on their way out, organizations need to start mapping out what a first-party data strategy looks like for their business. Retail media networks [Experian rolls out retail media network solution]() [retail-purchase]() Identity resolution plays an important role in proving RMN value while remaining transparent and privacy-compliant. [smxmc24_300x250_spk_harris_2991]() Marketing artificial intelligence (AI) [AI-powered martech news and releases: August 1]() [roundup999]() Having used up all the available human-made data, scientists are now training large language models on AI-created data. This is a very bad idea. MarTech webinar [Future-proof your content]() [Live-webinar-Save-your-seat]() The digital world moves fast. What worked yesterday might not cut it tomorrow. To stay ahead, your content needs to be dynamic, engaging, and effective. Marketing management [How to put marketing data into meaningful context]() [How-to-put-marketing-data-into-meaningful-context]() Transform raw numbers into actionable insights and uncover the story behind your data for more effective campaign optimization. Free online event [Preview the MarTech agenda!]() [A-roadmap-to-martech-stack-maturity]() An eye-opening keynote from MarTech Editorial Director Mike Pastore, dozens of expert-led sessions, engaging community meetups, live Q&A, and more — yours for free. Preview the MarTech agenda now, then grab your free pass and join us online September 24-25! [See what’s in store]() From Search Engine Land - [Digital ad prices rise across channels as performance holds steady]() - [Reddit CEO to Microsoft and AI search engines: Pay for our content]() - [Enterprise SEO: 11 keys to success in 2024 and beyond]() - [Mastering AI in search: Best practices and future trends]() - [How to make the most of GA4 for SEO]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()