🎛️ Google pays to be sole search source with Reddit results

Why brands must bridge the knowledge gap in AI adoption [View in browser]() | [Share]() Jul 30, 2024 [Martech: Martech is Marketing]() Last week, Reddit started blocking search engines and companies training AI from accessing the site unless they pay up. So far, Google is the only company to meet the asking price, and it looks to be a win-win for both sides. Reddit is very popular with the public because it is a source of expertise and experience. It has posts from people who are very knowledgeable in an incredible array of topics, and ones from people who actually use many products and services. It is Word of Mouth central. Being the sole source of Reddit search results is great for Google* and further raises the social media platform’s profile. It also makes Reddit even more attractive to marketers. Check out our [guide to marketing on Reddit](), which includes details about its new features for B2B brands. (*With a judge currently deciding the federal antitrust case against Big G parent Alphabet, this may not be the time to highlight another facet of the search engine’s dominance. But that’s the way the cookie crumbles, unless it’s a third-party one.) Constantine von HoffmanManaging Editor [mtcfall24_300x250_agendapreview_static]() Marketing artificial intelligence (AI) [Why brands must bridge the knowledge gap in AI adoption]() [AI-adoption-in-businesses]() AI hype is leading to rapid adoption, but what happens when understanding lags behind? Marketing management [Why marketers need generalized system understanding]() [Marketing-and-martech-practitioners-on-a-meeting]() Holistic views of marketing technology and data flow enhance marketing processes and customer engagement. Search marketing [OpenAI starts testing SearchGPT prototype]() [SearchGPT]() SearchGPT is OpenAI's long-expected prototype search engine. Here's what it looks like. Marketing management [Avoid customer journeys becoming a bad trip – be position-less]() [Optimove-Mobius-7-8-24]() Tools like AI-led journey orchestration are akin to air traffic control and empower marketers to optimize thousands of journeys simultaneously. First-party data [The marketer's first-party data checklist]() [Download-the-checklist-today]() With third-party cookies on their way out, organizations need to start mapping out what a first-party data strategy looks like for their business. Social media marketing [Marketing on Reddit: What you need to know]() [reddit-combo-1920]() Here's what you need to know about Reddit to get the most for your marketing dollar. Update: The site now has Lead Generation Ads, a boon for B2B marketers. [smxmc24_300x250_spk_harris_2991]() Marketing artificial intelligence (AI) [Digital asset management and content management systems: Best of the MarTechBot]() [MT-chatbot-OG]() See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Evaluating and connecting CMS and DAM systems. Performance marketing [Your performance marketing guide to summer]() [Your-guide-to-summer-Get-it-now]() Dive into MNTN’s comprehensive summer guide, where they cover everything from audience targeting to campaign set up, and all the creative best practices you’ll need to drive performance on Connected TV. Marketing management [How to clarify marketing metrics to impress the C-suite]() [How-to-clarify-marketing-metrics-to-impress-the-C-Suite]() Effective ways to tackle ROI challenges, justify marketing spend and leverage AI for better analytics and sustainable growth. Free online event [Preview the MarTech agenda!]() [A-roadmap-to-martech-stack-maturity]() An eye-opening keynote from MarTech Editorial Director Mike Pastore, dozens of expert-led sessions, engaging community meetups, live Q&A, and more — yours for free. Preview the MarTech agenda now, then grab your free pass and join us online September 24-25! [See what’s in store]() From Search Engine Land - [Pinterest explores publisher partnerships to boost ad sales]() - [Google Discover promoting AI Overviews for Olympic Games in Paris]() - [Google streamlines ad creation with Merchant Center-Ads integration]() - [Teams that train together, win together. Send your team to SMX!]() - [What is generative engine optimization (GEO)?]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()