🎛️ Google lets users decide 3rd-party cookies' fate

Plus, how to transform your website into a continuous marketing powerhouse [View in browser]() | [Share]() Jul 29, 2024 [Martech: Martech is Marketing]() Let’s be honest, July is not the time of year for a lot of breaking news in the martech space. So thanks, Google, for waking everyone up last week by [reversing course]() on Chrome third-party cookie deprecation. But as the dust settles, it’s fair to ask if anything has really changed. Don’t get me wrong — while many of us were asking whether cookie deprecation was worth all the misery from regulators and [the ad ecosystem](), this sudden announcement was certainly a surprise. What Google really accomplished, though, is cookie deprecation by a different route. Leave it to the users. If Chrome users opt out of cookies (as Google has said it will allow) and if they do it at the same rate as iPhone users opting out of tracking, cookies will essentially be dead anyway. And advertisers will have to take another look at [Privacy Sandbox]() after all. Kim DavisEditor at large [mtcfall24_300x250_agendapreview_static]() Marketing technology [The impact of martech on company value]() [The-impact-of-martech-on-company-value]() Focusing on effectiveness over efficiency is crucial for demonstrating martech's impact on business performance. Performance marketing [How to transform your website into a continuous marketing powerhouse]() [Website-planning]() Must-have strategic elements to build a high-impact website that drives traffic, engagement and conversions. Digital advertising [Mixed reactions from ad ecosystem to Google keeping cookies]() [ss-cookies-smartphone-mobile]() Skepticism, approval and mixed feelings: people have a lot to say about Google's reversal on third-party cookies. Ecommerce [5 ways loyalty programs help you maximize profits]() [Comarch-7-16-24-MU-5532-1920x1080-1]() Loyalty programs are a great way to grow revenue for your business. Get an understanding of the types of loyalty programs, their strengths and more. MarTech webinar [Data strategies for unlocking customer lifetime value]() [Live-webinar-Save-your-seat]() Are you constantly chasing the next shiny tactic, only to see the initial gains fade away just as quickly? It’s time to stop chasing quick wins and invest in strategies that build lasting customer value. Social media marketing [Acquisitions signal agencies are betting on influencer marketing]() [influencer-marketing]() Looking for a sign that influencer marketing has truly arrived? Platforms that connect marketers with influencers are a hot commodity. [smxmc24_300x250_spk_harris_2991]() Marketing technology [The latest jobs in martech]() [apply-now-job-hiring-help-ss-1920]() On the hunt for something new? Check out who's hiring in martech this week. Marketing automation [The Marketing Automation Quickstart Guide]() [Quick-start-stopwatch]() This Quickstart Guide shows you how to boost leads, align with sales, and maximize ROI. Learn to automate, optimize, and grow your business. Get started now! Digital advertising [Google’s Privacy Sandbox: What you need to know]() [ss-toys-sandbox-playground-truck]() UPDATED on July 23 with Google's decision to maintain third-party cookies on Chrome after all. Free online event [Preview the MarTech agenda!]() [A-roadmap-to-martech-stack-maturity]() An eye-opening keynote from MarTech Editorial Director Mike Pastore, dozens of expert-led sessions, engaging community meetups, live Q&A, and more — yours for free. Preview the MarTech agenda now, then grab your free pass and join us online September 24-25! [See what’s in store]() From Search Engine Land - [The latest jobs in search marketing]() - [Reddit launches Lead Generation Ads]() - [How blogging builds trust and brand loyalty in the age of AI]() - [DIY reactive digital PR: How to earn media coverage on a budget]() - [OpenAI starts testing SearchGPT prototype, here’s what it looks like]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()