🎛️ What you need to know about the phygital world

Why buyer groups matter in B2B demand gen and how to target them [View in browser]() | [Share]() Jul 26, 2024 [Martech: Martech is Marketing]() Let’s get phygital! If you aren’t familiar with that word, you should be. It describes brand activations that are simultaneously physical and digital. Editor at Large Kim Davis has an in-depth look at an agency doing [fascinating and cutting-edge phygital work](). When it comes to B2B demand generation, buyer groups are much more important than individual buyers. [Natalie Jackson’s article]() explains why this is and how to target them. Also, if you have a few minutes, please [take the MarTech Replacement Survey](). We appreciate your help. Constantine von HoffmanManaging Editor [Salesforce-Static-Display-Ad-AI-300x250_Final]() Virtual and augmented reality [Phygital agency NEWU is here to surprise you]() [poltrona-frau-4]() From a dramatic takeover of Milan Design Week to a literally touching experience with new music, this agency creates activations for the physical-digital world. B2B marketing [Why buyer groups matter in B2B demand gen and how to target them]() [Why-buyer-groups-matter-in-B2B-demand-gen-and-how-to-target-them]() Unlock the potential of B2B buyer groups by identifying, targeting and engaging stakeholders beyond the C-suite. Performance marketing [How behavioral economics can be the marketer’s secret weapon]() [How-behavioral-economics-can-be-the-marketers-secret-weapon]() Uncover how understanding psychological factors behind consumers’ economic decisions can give marketers a competitive edge. MarTech webinar [Stop chasing quick wins. Start building long-term customer value.]() [Live-webinar-Save-your-seat]() Are you constantly chasing the next shiny tactic, only to see the initial gains fade away just as quickly? It’s time to stop chasing quick wins and invest in strategies that build lasting customer value. Marketing artificial intelligence (AI) [AI-powered martech news and releases: July 25]() [roundup999]() The IOC's AI agenda, aimed at cleaning up its image and improving the Olympics, results in social media monitoring and athlete support chatbots. [MNTN-7.22.24-MarTech-Newsletter-300x250-Banner]() Digital advertising [Third-party cookies will not be deprecated from Chrome]() [cookies-food-dessert-ss-1920]() In a surprise move, Google announced that Chrome users will have choices going forward that include the third-party cookie experience. More UPDATES. Marketing automation [The Marketing Automation Quickstart Guide]() [Quick-start-stopwatch]() This Quickstart Guide shows you how to boost leads, align with sales, and maximize ROI. Learn to automate, optimize, and grow your business. Get started now! Marketing management [Why traditional marketing systems can’t keep up with AI and what to do about it]() [Why-traditional-marketing-systems-cant-keep-up-with-AI-and-what-to-do-about-it]() AI is transforming marketing from an apprentice-based system to an automated, data-driven approach. Here's what it means for your team. Free online event [Preview the MarTech agenda!]() [A-roadmap-to-martech-stack-maturity]() An eye-opening keynote from MarTech Editorial Director Mike Pastore, dozens of expert-led sessions, engaging community meetups, live Q&A, and more — yours for free. Preview the MarTech agenda now, then grab your free pass and join us online September 24-25! [See what’s in store]() From Search Engine Land - [OpenAI starts testing SearchGPT prototype, here’s what it looks like]() - [How to manage SEO campaigns during economic downturns]() - [How to START building a modern digital marketing plan]() - [Microsoft confirms Reddit blocked Bing Search]() - [Data strategies for unlocking customer lifetime value]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()