🎛️ How Bose, Coke and others are trying to win big at the Olympics

The no-code guide to integrating your martech stack [View in browser]() | [Share]() Jul 25, 2024 [Martech: Martech is Marketing]() The Olympics start Friday and it’s almost as important to marketers as to the athletes who are competing. The Paris games are focusing on women’s sports as a way to increase parity. [Editor Chris Wood has an in-depth look]() at how marketers are hoping the focus on women’s sports will help build consumer loyalty that will last long after these Olympics are done. Also, Mike Ruff explains how to get past the AI hype and [effectively integrate it into your campaigns](), from planning to execution and analysis. And if you have a few minutes, please [take the MarTech Replacement Survey](). We appreciate it! Constantine von HoffmanManaging Editor [Salesforce-Static-Display-Ad-AI-300x250_Final]() Customer experience [How marketers are leveraging Olympics’ focus on women’s sports to drive engagement]() [Coco-Gauff-x-Little-Simz-x-Bose-1]() Coca-Cola, Procter & Gamble and Bose are celebrating women athletes. Here’s how brands of all sizes can get involved. Marketing artificial intelligence (AI) [How does AI fit into marketing campaigns?]() [How-does-AI-fit-into-marketing-campaigns]() Tips for effectively integrating artificial intelligence into your campaigns, from planning to execution and analysis. B2B marketing [Channel99 introduces digital channel scoring for B2B]() [4-ways-to-address-B2B-disconnects-to-drive-customer-relationships-and-revenue]() B2B marketers would love to know where their ad dollars are performing efficiently. Channel99 is trying to take the guesswork out of it. MarTech webinar [Unlocking Customer Lifetime Value: Data Strategies and Technologies]() [Live-webinar-Save-your-seat]() Are you constantly chasing the next shiny tactic, only to see the initial gains fade away just as quickly? It’s time to stop chasing quick wins and invest in strategies that build lasting customer value. Marketing technology [The no-code guide to integrating your martech stack]() [Martech-replacement-insights-Why-customer-experience-should-be-the-top-priority]() Learn how to integrate your martech stack without coding and connect data across platforms using simple automation tools. [MNTN-7.22.24-MarTech-Newsletter-300x250-Banner]() Ecommerce [The top ecommerce trends from record-breaking Amazon Prime Day 2024]() [amazon-ecommerce]() Big-ticket items like furniture and electronics benefited from deeper discounts as online buyers proved ready to pounce. MarTech buyer's guides [Compare 11 top marketing automation platforms]() [Marketing-automation-buyers-guide]() Get the inside scoop on selecting the right marketing automation platform for your team with our free 2024 guide comparing features, capabilities, leading vendors, and in-depth AI coverage. Marketing artificial intelligence (AI) [China leads the world in generative AI use]() [SAS-office]() But the U.S. leads the world in something closer to full implementation, reports SAS. Free online event [Preview the MarTech agenda!]() [A-roadmap-to-martech-stack-maturity]() An eye-opening keynote from MarTech Editorial Director Mike Pastore, dozens of expert-led sessions, engaging community meetups, live Q&A, and more — yours for free. Preview the MarTech agenda now, then grab your free pass and join us online September 24-25! [See what’s in store]() From Search Engine Land - [Bing testing new generative search experience]() - [Google’s AI push reshapes ad landscape as privacy concerns linger]() - [Google will ‘soon’ test search, shopping ads in AI Overviews]() - [How to recover from Google Ads performance drops]() - [Can’t keep up? 3 timeless ways to future-proof SEO]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()