🎛️ Google says cookies are staying, adtech responds

Plus, how to save your brand from AI dupes [View in browser]() | [Share]() Jul 24, 2024 [Martech: Martech is Marketing]() The summer of unpredictable new stories reached the adtech world this week. Google announced it won’t be deprecating third-party cookies after all. Read [the latest developments and views here](). And find out what this means [for Privacy Sandbox](). Also today, can marketers safeguard their brands against AI dupes? Certainly this challenge is a sign of the times, and [contributor Shama Hyder will get you caught up on it](). And if you have a few minutes, please consider [taking the MarTech Replacement Survey](). We appreciate it! Chris WoodEditor [MNTN-7.22.24-MarTech-Newsletter-300x250-Banner]() Digital advertising [Third-party cookies will not be deprecated from Chrome]() [cookies-food-dessert-ss-1920]() In a surprise move, Google announced that Chrome users will have choices going forward that include the third-party cookie experience. Updated with adtech reactions. Digital advertising [Google’s Privacy Sandbox: What you need to know]() [ss-toys-sandbox-playground-truck]() UPDATED on July 23 with Google's decision to maintain third-party cookies on Chrome after all. Marketing artificial intelligence (AI) [How to protect your brand from AI dupes]() [How-to-protect-your-brand-from-AI-dupes]() AI dupes threaten brand integrity and consumer trust. Discover cutting-edge solutions and legal approaches to combat counterfeiters. Marketing management [Avoid customer journeys becoming a bad trip – be position-less]() [Optimove-Mobius-7-8-24]() Tools like AI-led journey orchestration are akin to air traffic control and empower marketers to optimize thousands of journeys simultaneously. Marketing automation [The Marketing Automation Quickstart Guide]() [Quick-start-stopwatch]() This Quickstart Guide shows you how to boost leads, align with sales, and maximize ROI. Learn to automate, optimize, and grow your business. Get started now! Email marketing [Email deliverability: What you need to know]() [Why-you-should-track-your-emails-long-tail-to-measure-success-plus-a-case-study]() What you need to know about deliverability requirements, the impact of getting them wrong and best practices to be sure that doesn't happen to you. [Salesforce-Static-Display-Ad-AI-300x250_Final]() Digital asset management (DAM) [3 ways to avoid stock content misuse in your DAM]() [How-to-mitigate-stock-content-misuse-in-your-DAM]() Avoid the legal and ethical dangers of stock content misuse. Explore these cautionary tales and best practices for managing stock assets in your DAM. MarTech webinar [Unlocking Customer Lifetime Value: Data Strategies and Technologies]() [Live-webinar-Save-your-seat]() Are you constantly chasing the next shiny tactic, only to see the initial gains fade away just as quickly? It’s time to stop chasing quick wins and invest in strategies that build lasting customer value. Marketing management [How to put marketing data into meaningful context]() [How-to-put-marketing-data-into-meaningful-context]() Transform raw numbers into actionable insights and uncover the story behind your data for more effective campaign optimization. Free online event [Registration is open for MarTech! Grab your free pass now.]() [A-roadmap-to-martech-stack-maturity]() The marketing technology landscape is exploding. With 14,000 applications available, there’s a tool for almost every task. But where do you begin? Find out at MarTech — online September 24-25 — for free. [Grab your free pass]() From Search Engine Land - [Advertisers react to Google keeping cookies on Chrome]() - [Google offers enhanced conversions consultations]() - [Could AI eventually make SEO obsolete?]() - [Digital marketing primer: Understanding strategies and measuring success]() - [Survey: User satisfaction with Google grows in 2024]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()