🎛️ Netflix leans into ad-supported tier as subscriber growth surges

Numbers can’t tell the story without context [View in browser]() | [Share]() Jul 23, 2024 [Martech: Martech is Marketing]() “The numbers tell the story,” is something you hear a lot. “Well, yes, but actually no,” as the meme goes. The numbers tell the story if you already know their context. If you don’t, then there is no story. Another way to put it is, “Numbers out of context are just numbers!” That’s been Alan K’necht’s rallying cry for years. Today [he has an article]() on how to think and talk about data so everyone understands what you do. Similarly, we have Stephanie Trovato explaining how to know if [you’re using the right ABM metrics](). Even though the numbers look good — engagement is up, website visits increased and you’ve got meetings on the books — they may not be telling the entire story. Read this article to make sure you get all the story. And while you’re here, please consider taking a few minutes to fill out our [MarTech Replacement Survey](). Thank you! Constantine von HoffmanManaging Editor [MNTN-7.22.24-MarTech-Newsletter-300x250-Banner]() Account-based marketing (ABM) [How to measure what matters in account-based marketing]() [How-to-measure-what-matters-in-account-based-marketing]() Learn to measure ABM success with these essential metrics that go beyond traditional tracking and drive real business impact. Marketing management [How to put marketing data into meaningful context]() [How-to-put-marketing-data-into-meaningful-context]() Transform raw numbers into actionable insights and uncover the story behind your data for more effective campaign optimization. Digital advertising [Netflix leans into ad-supported tier as subscriber growth surges]() [netflix]() Netflix's ad-supported option is becoming key to its business, perhaps signaling a shift to a new business model. Ecommerce [Maximizing profits: Strategies for earning through loyalty programs]() [Comarch-7-16-24-MU-5532-1920x1080-1]() Loyalty programs are a great way to grow revenue for your business. Get an understanding of the types of loyalty programs, their strengths and more. MarTech buyer's guides [Compare 11 top marketing automation platforms]() [Marketing-automation-buyers-guide]() Get the inside scoop on selecting the right marketing automation platform for your team with our free 2024 guide comparing features, capabilities, leading vendors, and in-depth AI coverage. Marketing artificial intelligence (AI) [Segmentation for email campaigns: Best of the MarTechBot]() [MT-chatbot-OG]() See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Segmentation and data strategies for personalization. [Salesforce-Static-Display-Ad-AI-300x250_Final]() B2B marketing [61% of marketers still relying on third-party data]() [How-to-measure-marketings-value-without-third-party-cookies]() Salesforce's State of Marketing Report finds marketers struggling to activate data and get a full view of customers. Marketing artificial intelligence (AI) [6 ways to use Generative AI in your marketing]() [6-ways-to-use-generative-AI-for-your-marketing]() Get practical insights and strategies for integrating AI into your campaigns, from crafting effective prompts to driving engagement. Customer data platform (CDP) [Why first-party data alone won’t solve marketers’ challenges]() [Why-relying-on-first-party-data-alone-wont-solve-marketers-challenges]() Learn why and how to enhance your first-party data strategy with second-party partnerships and third-party enrichment. Free online event [Registration is open for MarTech! Grab your free pass now.]() [A-roadmap-to-martech-stack-maturity]() The marketing technology landscape is exploding. With 14,000 applications available, there’s a tool for almost every task. But where do you begin? Find out at MarTech — online September 24-25 — for free. [Grab your free pass]() From Search Engine Land - [CRO for PPC: Key areas to optimize beyond landing pages]() - [2024 holiday marketing: Top SEO and PPC tips for a short shopping season]() - [The latest jobs in search marketing]() - [Netflix shifts focus to ad-supported tier as subscriber growth surges]() - [7 strategies to maximize your AI-powered search market share]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()