🎛️ Where are martech vendors finding their revenue?

How Salesforce Data Cloud is improving CX [View in browser]() | [Share]() Jul 22, 2024 [Martech: Martech is Marketing]() In his article on martech vendor earnings, Mike Pastore wisely puts some of the blame for a sluggish market on that market’s maturity. [He writes](), “Can you think of a lot of companies that need a CRM or marketing automation platform today but don’t have one?” And of course, switching out the one you have for an alternative is risky, expensive and disruptive. Where business is not sluggish, of course, is in the AI space. But for how long? One day, everyone is going to have the generative AI tool(s) they need, whether they be for conversational marketing, content marketing, digital asset management or image and video creation. How far off do you think that day is, at the speed things are moving? I think it could be less than two years. P.S. If you haven’t found time yet, the [MarTech Replacement Survey]() is patiently waiting for you. Kim DavisEditor at large [MNTN-7.22.24-MarTech-Newsletter-300x250-Banner]() Marketing technology [Where are martech vendors finding their revenue? Let’s take a look]() [customers]() Is the market for martech saturated? Maybe, but there's plenty of room to grow. Marketing management [Planting seeds and building trust in a world of overnight wins]() [Planting-seeds-and-building-trust-in-a-world-of-overnight-wins]() Building a thriving B2B brand is a long-term game. Learn how strategic branding and consistent effort can yield remarkable results. Customer data platform (CDP) [How Salesforce Data Cloud supports CX for Principal Financial]() [data-cloud]() Salesforce Data Cloud is raining personalized experiences on Principal Financial Group's B2C and B2B2B businesses. Customer experience [How to win Black Friday and Cyber Monday in 2024]() [Wunderkind-BFCM2024_FeaturedImage_1920x1080]() Explore tactics to ensure the best performance for your Black Friday and Cyber Monday campaigns. MarTech webinar [Unlocking the full potential of GenAI in marketing]() [Webinar_Tomorrow]() Learn how can marketers fully harness the potential of GenAI to achieve unparalleled personalization, efficiency gains, and leverage the power of data and analytics. Marketing management [Why traditional marketing systems can’t keep up with AI and what to do about it]() [Why-traditional-marketing-systems-cant-keep-up-with-AI-and-what-to-do-about-it]() AI is transforming marketing from an apprentice-based system to an automated, data-driven approach. Here's what it means for your team. [Salesforce-Static-Display-Ad-AI-300x250_Final]() Marketing management [7 marketing strategies to conquer decision paralysis]() [7-marketing-strategies-to-conquer-decision-paralysis]() Uncover powerful marketing strategies to streamline decision-making and guide customers to purchase with confidence. MarTech webinar [Is your CMS getting in the way of creating impactful experiences?]() [Live-webinar-Save-your-seat]() Your content management system is the backbone of your digital presence. It’s what supports your website, your marketing efforts, and ultimately, your customer experiences. But is your current CMS holding you back? Marketing technology [The latest jobs in martech]() [apply-now-job-hiring-help-ss-1920]() On the hunt for something new? Check out who's hiring in martech this week. Free online event [Registration is open for MarTech! Grab your free pass now.]() [A-roadmap-to-martech-stack-maturity]() The marketing technology landscape is exploding. With 14,000 applications available, there’s a tool for almost every task. But where do you begin? Find out at MarTech — online September 24-25 — for free. [Grab your free pass]() From Search Engine Land - [The latest jobs in search marketing]() - [Netflix shifts focus to ad-supported tier as subscriber growth surges]() - [7 strategies to maximize your AI-powered search market share]() - [Why single keyword ad groups still matter in 2024]() - [Billions of Google redirects to stop working next year]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()