🎛️ Your beautiful, boring, effective martech stack

AI fuels investment surge amid slowdown in new products [View in browser]() | [Share]() Jul 16, 2024 [Martech: Martech is Marketing]() Boredom doesn’t get the love it deserves. One of its primary causes is the lack of a crisis and who doesn’t like that? Boredom results from good planning, things running smoothly and tasks getting done as they should. Boredom gives you the chance to daydream, which is essential to creativity. A boring martech stack is a good martech stack. Wonder how you can get one? Steve Petersen tells you how in his article about [the roadmap to martech stack maturity.]() Want to know something that isn’t boring? The [MarTech Replacement Survey](). It’s interesting and it only takes three minutes. Can you help us out? Constantine von HoffmanManaging Editor [Act-On-7152024-300x250-1]() Marketing technology [A roadmap to martech stack maturity]() [A-roadmap-to-martech-stack-maturity]() Find out why maturing your martech stack is crucial for long-term success and how to do it with documentation and strategic planning. Marketing artificial intelligence (AI) [AI fuels investment surge in Q2 amid slowdown in new products]() [AI-drives-record-martech-funding-in-Q2-despite-slowdown-in-new-products]() Explore CabinetM's Q2 2024 martech report: Record $10.8 billion investment, AI funding boost and slowing product innovation. Marketing artificial intelligence (AI) [Measuring new customer acquisition and loyalty: Best of the MarTechBot]() [MT-chatbot-OG]() See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Costs to engage new and existing customers. Marketing management [Avoid customer journeys becoming a bad trip – be position-less]() [Optimove-Mobius-7-8-24]() Tools like AI-led journey orchestration are akin to air traffic control and empower marketers to optimize thousands of journeys simultaneously. MarTech webinar [Detox your data for better customer experiences]() [Live-webinar-Save-your-seat]() Is your data cluttered, inconsistent, and preventing you from delivering exceptional customer experiences? It’s time for a data detox. Marketing management [7 marketing strategies to conquer decision paralysis]() [7-marketing-strategies-to-conquer-decision-paralysis]() Uncover powerful marketing strategies to streamline decision-making and guide customers to purchase with confidence. [smxmc24_300x250_class_harris_b]() B2B marketing [New ways to identify B2B website visitors beyond the IP address]() [New-ways-to-identify-B2B-website-visitors-beyond-the-IP-address]() Learn about new platforms and methods for identifying website visitors, retargeting and automating customer acquisition campaigns. Performance marketing [Your performance marketing guide to summer]() [Your-guide-to-summer-Get-it-now]() Dive into MNTN’s comprehensive summer guide, where they cover everything from audience targeting to campaign set up, and all the creative best practices you’ll need to drive performance on Connected TV. Content marketing [Uberflip acquired by PathFactory]() [A-B2B-marketers-guide-to-long-form-content]() Content experience platform Uberflip becomes part of PathFactory's B2B content offering. Online survey [Have you replaced part of your martech stack in the last 12 months?]() [2024-replacement-survey-template]() Lead the 2024 martech revolution: Take our quick survey about marketing technology stack management and maintenance. Your insights can help the entire community. [Begin survey]() From Search Engine Land - [Meta adds custom offers to Instagram ad CTAs]() - [The Google Maps pin scam: A new Google Business Profile threat]() - [Take the 2024 MarTech Replacement Survey]() - [Meta unveils Event Coverage stats for advertisers]() - [Content marketing and SEO: Creating an integrated SEO plan]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()