🎛️ Why brand trust is declining and how marketers can earn it back

Plus, Black women founders have to keep pushing [View in browser]() | [Share]() Jul 15, 2024 [Martech: Martech is Marketing]() As MarTech editors, we live and breathe marketing technology as you would expect. Nevertheless it’s refreshing to occasionally look up from the latest composable CDP or genAI-powered chatbot and see a bigger picture — issues that affect marketers, even if not only marketers. I had the opportunity to do so in my [recent conversation]() with Phil Schraeder, CEO of GumGum, a conversation I expected to be about Pride, but which ranged over all kinds of intersectional topics, including Phil’s awareness that even as a gay man he still has white male privilege when he walks into an investor’s meeting. Almost a sequel to that piece is [my interview]() with Black woman founder Octavia Goderema which is both inspirational and hard-headed. She is in the middle of pre-seed fund-raising for her startup; she’s fully aware of the challenges she faces; but what way is there other than forward? Of course, if you now want to re-focus on your stack, please help us out with the [MarTech Replacement Survey](). Kim DavisEditor at large [Act-On-7152024-300x250-1]() Marketing management [Why brand trust is declining and how marketers can earn it back]() [Why-brand-trust-is-declining-and-how-marketers-can-earn-it-back]() Dive into the factors behind declining brand trust and strategies to restore trust and build long-term loyalty with your customers. Diversity and inclusion in marketing [Black women founders have to keep pushing]() [Black-woman-success]() Octavia Goderema says that black women founders seeking capital mustn't be discouraged by depressing statistics. Marketing privacy [3 strategies to navigate change as digital privacy evolves]() [3-strategies-to-navigate-change-as-digital-privacy-evolves]() Adapt your marketing strategy to new privacy regulations and AI advancements to to stay ahead of the curve. Marketing technology [Emarsys Omnichannel & AI Masterclass 2024 recap – and now available on-demand!]() [Emarsys_PTTM_Festival_24_VM_sponsored_post_6-27-24_1920x1080px]() Discover insights and strategies from brands like Replacements, Colgate-Palmolive, Huel, and more, as revealed during the Emarsys Omnichannel and AI Masterclass event. MarTech webinar [Unlocking the full potential of GenAI in marketing]() [Live-webinar-Save-your-spot-today]() Learn how can marketers fully harness the potential of GenAI to achieve unparalleled personalization, efficiency gains, and leverage the power of data and analytics. Salesforce [Salesforce’s Summer 2024 release features time-saving enhancements]() [Salesforce-signage]() Streamline permission viewing, storefront demos, product imports and more will drive efficiency for Salesforce users. [smxmc24_300x250_class_harris_b]() Digital advertising [LinkedIn’s AI ad tool to launch globally this fall]() [linkedin-app-mobile-ss-1920]() Accelerate can slash campaign creation time from 15 hours to 5 minutes while delivering improved performance on LinkedIn. Performance marketing [Your performance marketing guide to summer]() [Your-guide-to-summer-Get-it-now]() Dive into MNTN’s comprehensive summer guide, where they cover everything from audience targeting to campaign set up, and all the creative best practices you’ll need to drive performance on Connected TV. Marketing technology [The latest jobs in martech]() [apply-now-job-hiring-help-ss-1920]() On the hunt for something new? Check out who's hiring in martech this week. Online survey [Your voice matters: Take the 2024 MarTech Replacement Survey]() [2024-replacement-survey-template]() 2024 martech forecast: Help the marketing community understand how, when, and why stacks are evolving. [Begin survey]() From Search Engine Land - [Report: LinkedIn’s AI ad tool to launch globally this fall]() - [OpenAI is ‘going to build a search product’]() - [The rise of forums: Why Google prefers them and how to adapt]() - [How to remove court records from Google: 3 effective strategies]() - [Hidden Google tool reveals GA4 and Google Ads discrepancies]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()