🎛️ The metrics you need to see if your AI is paying off

TikTok tightens up teen ad targeting, boosts AI transparency [View in browser]() | [Share]() Jul 11, 2024 [Martech: Martech is Marketing]() AI. AI. AI. Aaaaaaarghhh. AI can do a lot, but how do you know if it’s doing you any good? What are the KPIs that will prove or disprove its value? Well, it’s time to stop wondering and start knowing. [Lisa Peyton has a list of the essential performance indicators]() that will tell you the answer. Also, there are a lot of CDPs out there and a lot of platforms that function as CDPs, so which one is right for you? [Greg Krehbiel is here to guide you]() through the technological wilderness and find the perfect one. Finally, would you take the [2024 Martech Replacement Survey]()? It is less than three minutes from start to finish and we know you’ll be interested in the results. Constantine von HoffmanManaging Editor [Adobe-300x250-gartner-7.8.24]() Marketing artificial intelligence (AI) [Essential KPIs to measure generative AI’s success in marketing]() [Generative-AI-marketing-KPIs]() From productivity metrics to engagement analytics, learn how to measure AI's impact on your marketing efforts. Customer data platform (CDP) [CDPs, their close kin and how to choose between them]() [showroom]() Is it a CDP you're looking for? Or will another martech application better suit your needs? Customer data platform (CDP) [BlueConic acquires experience-creation company Jebbit]() [Digital-experience-platforms-4-key-building-blocks-to-success]() The acquisition aims to help CDP customers capture more first-party data using interactive experiences built through Jebbit's creator interface. Content marketing [Organic link building for sales landing pages]() [Citation-Labs-smxadv_1920x1080_cl]() Great links to your content are essential, but they alone may not be enough to improve rankings for your sales landing pages. MarTech webinar [Why data standards are the key to marketing success]() [Live-webinar-Save-your-seat]() Is your data a tangled mess hindering your ability to gain valuable insights and deliver personalized experience? Data standards are the key to unlocking the true power of your data. Content marketing [How to produce modular content to drive personalization at scale]() [How-to-produce-modular-content-to-drive-personalization-at-scale]() Here’s how modular content can streamline your marketing efforts and optimize your content pipeline across multiple channels. [smxmc24_300x250_class_harris_b]() Marketing privacy [TikTok tightens restrictions on teen ad targeting, boosts AI transparency]() [Tiktok-dancing]() TikTok now has stricter teen ad targeting rules and has also made it easier for advertisers to comply with AI disclosure requirements. MarTech buyer's guides [Compare 11 top marketing automation platforms]() [Marketing-automation-buyers-guide]() Get the inside scoop on selecting the right marketing automation platform for your team with our free 2024 guide comparing features, capabilities, leading vendors, and in-depth AI coverage. Email marketing [4 inbox-altering changes to watch for]() [4-inbox-altering-changes-to-watch-for]() The email experience is changing. Here's how to plan for it. Online survey [Your voice matters: Take the 2024 MarTech Replacement Survey]() [2024-replacement-survey-template]() 2024 martech forecast: Help the marketing community understand how, when, and why stacks are evolving. [Begin survey]() From Search Engine Land - [Amazon expands Sponsored TV ads to UK, mirroring U.S. success]() - [Target audiences precisely to maximize reach and reduce spend]() - [TikTok ad spend growth slows amid ban talks]() - [Internal linking for bloggers: 9 mistakes to fix immediately]() - [What Google’s query matching update means for future PPC campaigns]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()