🎛️ Microsoft Ads introduces AI-powered recommendations

Plus, the human side of adopting AI [View in browser]() | [Share]() Jul 10, 2024 [Martech: Martech is Marketing]() Is a full-scale AI transformation coming to your organization anytime soon? Not likely. Today, contributor Jim Ewel [shares some views on AI adoption]() and why spending millions on a consultant to build out a transformation roadmap right now could be a waste of resources. Instead, expect incremental change — some of which I’m sure you’ve experienced already. Crucially, adoption should be human-led. This piece offers some great ways to ensure just that. Also today, [a look at how Microsoft Ads]() is introducing AI-powered recommendations for video ads. With all the change, AI-powered or otherwise, marketers are experiencing on the job, it’s a great time to take the [2024 Martech Replacement Survey](). We’ll report on the results later this year. Chris WoodEditor [Adobe-300x250-gartner-7.8.24]() Marketing artificial intelligence (AI) [Microsoft Ads releases AI-powered asset recommendations for video and display ads]() [Microsoft]() Microsoft's AI-powered video ad recommendations speeds creative processes for marketers across display and streaming platforms. Marketing artificial intelligence (AI) [A people-friendly approach to adopting AI in marketing]() [A-people-friendly-approach-to-adopting-AI-in-marketing]() A guide to the human side of AI adoption in marketing and how leaders can ensure smooth implementation and employee buy-in. Customer data platform (CDP) [Why first-party data alone won’t solve marketers’ challenges]() [Why-relying-on-first-party-data-alone-wont-solve-marketers-challenges]() Learn why and how to enhance your first-party data strategy with second-party partnerships and third-party enrichment. Marketing technology [Emarsys Omnichannel & AI Masterclass 2024 recap – and now available on-demand!]() [Emarsys_PTTM_Festival_24_VM_sponsored_post_6-27-24_1920x1080px]() Discover insights and strategies from brands like Replacements, Colgate-Palmolive, Huel, and more, as revealed during the Emarsys Omnichannel and AI Masterclass event. MarTech webinar [Is bad customer data sabotaging your marketing?]() [Live-webinar-RSVP-today]() Is your data a tangled mess hindering your ability to gain valuable insights and deliver personalized experience? Data standards are the answer. Digital asset management (DAM) [20 questions to ask DAM software vendors during the demo]() [DAM-MIR-cover-2024]() Licensing an enterprise digital asset management platform can be a significant investment, here is a list of questions to help with the decision. [smxmc24_300x250_class_harris_a1]() B2B marketing [New ways to identify B2B website visitors beyond the IP address]() [New-ways-to-identify-B2B-website-visitors-beyond-the-IP-address]() Learn about new platforms and methods for identifying website visitors, retargeting and automating customer acquisition campaigns. Marketing artificial intelligence (AI) [6 ways to use Generative AI in your marketing]() [6-ways-to-use-generative-AI-for-your-marketing]() Get practical insights and strategies for integrating AI into your campaigns, from crafting effective prompts to driving engagement. HubSpot [Limited HubSpot breach reminds us there’s risk in SaaS apps and data storage]() [breach]() HubSpot reported a relatively minor breach as U.S. customers were checking out for the holiday. Online survey [Have you replaced part of your martech stack in the last 12 months?]() [2024-replacement-survey-template]() Lead the 2024 martech revolution: Take our quick survey about marketing technology stack management and maintenance. Your insights can help the entire community. [Begin survey]() From Search Engine Land - [Google pauses opioid painkiller policy update]() - [Google Ads makes broad match default for new search campaigns]() - [How to win with generative engine optimization while keeping SEO top-tier]() - [How to evolve your PPC measurement strategy for a privacy-first future]() - [Microsoft Ads releases AI-powered asset recommendation for video and display ads]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()