🎛️ 4 inbox-altering email changes to watch for

HubSpot breach is a reminder of the risk in SaaS apps and data storage [View in browser]() | [Share]() Jul 09, 2024 [Martech: Martech is Marketing]() Good old reliable email marketing. You’ve been using it for years and it continues to deliver the goods. However, changes are coming. [Kath Pay lays out]() four seemingly small ones that could have a big impact on your campaigns. Don’t fret, she also has suggestions on what you can do about them. Did you know there are [more than 14,000 martech applications]() on the market right now? How many of them are you using? How many have you replaced? What changes are happening in your stack? We’d love it if you could let us know by taking the [2024 Martech Replacement Survey](). It is less than three minutes from start to finish and we know you’ll be interested in the results. Constantine von HoffmanManaging Editor [Adobe-300x250-gartner-7.8.24]() Email marketing [4 inbox-altering changes to watch for]() [4-inbox-altering-changes-to-watch-for]() The email experience is changing. Here's how to plan for it. B2B marketing [New ways to identify B2B website visitors beyond the IP address]() [New-ways-to-identify-B2B-website-visitors-beyond-the-IP-address]() Learn about new platforms and methods for identifying website visitors, retargeting and automating customer acquisition campaigns. Customer experience [5 big ways to turn up the voice of your customer in your marketing]() [5-big-ways-to-turn-up-the-voice-of-your-customer-in-your-marketing]() What your customers have to say about their experiences with your brand should inspire and drive innovation in your marketing. Marketing management [Avoid customer journeys becoming a bad trip – be position-less]() [Optimove-Mobius-7-8-24]() Tools like AI-led journey orchestration are akin to air traffic control and empower marketers to optimize thousands of journeys simultaneously. Marketing analytics [Myth vs reality: The truth about digital analytics]() [Reality-check-ahead]() There’s so much marketing fluff and conflicting information out there it’s hard to know what to believe. It’s time to breakdown the biggest claims digital analytics vendors make, why they matter, and the truth about it all. Marketing technology [Take the 2024 MarTech Replacement Survey]() [2024-replacement-survey-template]() Take a few minutes to tell us how your martech stack changed in the past year. [smxmc24_300x250_class_harris_a1]() HubSpot [Limited HubSpot breach reminds us there’s risk in SaaS apps and data storage]() [breach]() HubSpot reported a relatively minor breach as U.S. customers were checking out for the holiday. MarTech webinar [A marketer's guide to precision targeting]() [Live-webinar-RSVP-today]() Imagine a world where your marketing messages reach the exact people you want, on their terms. No more wasted impressions, no more hoping your ad resonates with the right audience. Marketing artificial intelligence (AI) [Boosting customer experience with website redesign: Best of the MarTechBot]() [MT-chatbot-OG]() See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: KPIs to consider when redesigning a website. Online survey [Help lead the 2024 martech revolution]() [2024-replacement-survey-template]() How does your martech stack stack up? Help us understand more about the way stacks are managed by marketers like you: Take our quick survey! Your insights can help the entire community. [Begin survey]() From Search Engine Land - [TikTok tightens teen ad targeting and boosts AI transparency]() - [Google Ads unveils tCPA Insight Box for Demand Gen campaigns]() - [Google Ads shifts to Feed Labels for Shopping campaigns]() - [Amazon’s ad practices and algorithms facing scrutiny in EU]() - [The SEO’s guide to Google Search Console]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()