🎛️ How to implement dynamic pricing without alienating customers

Plus, what stories did you miss last week? [View in browser]() | [Share]() Jul 08, 2024 [Martech: Martech is Marketing]() It’s ICYMI time here at the newsletter. If you’re like me, you took some extra time to yourself last week around the holiday and, yes, it’s okay if you weren’t glued to MarTech every day. But we don’t want you to miss some of the great content we published. We had Eric Dates, setting out a [detailed nurture strategy]() for B2B marketers. Shama Hyder [got positive]() about GDPR. Bunny Tharpe invited you to [be inspired]() by the voice of the customer. Ana Mourão laid out the skill set for a successful martech manager. Contributor Michelle Tackabery told me about [her martech journey](). Gene de Libero talked about how vendors can navigate the death of [net-new deals](). Brian McKenna addressed the perennial topic of [increasing email engagement](). Alicia Arnold explained the new interest in [dynamic pricing](). That was a holiday week? Hold on to your hats. (And please spend a few minutes with our [MarTech Replacement Survey]().) Kim DavisEditor at large [Adobe-300x250-gartner-7.8.24]() Marketing management [How to implement dynamic pricing without alienating customers]() [How-to-implement-dynamic-pricing-without-alienating-customers]() Uncover the impact of dynamic pricing on modern commerce and how to adopt it while ensuring fair practices and customer loyalty. Google Analytics 4 (GA4) [Steve Ganem, Product Director of Google Analytics, on what’s ahead for GA4]() [Logo_Google_Analytics_1920x1080]() Now that Universal Analytics has ridden into the sunset, we talk to the Google exec about what's coming for GA4. HubSpot [HubSpot’s June 2024 updates: New automation options, big sales improvements and more]() [HubSpots-July-releases-The-managers-guide]() We've boiled down HubSpot's 80 updates for June 2024 to the 14 most impactful for managers and admins. MarTech webinar [Why data standards are the key to marketing success]() [Live-webinar-Save-your-seat]() Is your data a tangled mess hindering your ability to gain valuable insights and deliver personalized experience? Data standards are the key to unlocking the true power of your data. Marketing technology [The latest jobs in martech]() [apply-now-job-hiring-help-ss-1920]() On the hunt for something new? Check out who's hiring in martech this week. [smxmc24_300x250_class_harris_a1]() Marketing management [7 marketing strategies to conquer decision paralysis]() [7-marketing-strategies-to-conquer-decision-paralysis]() Uncover powerful marketing strategies to streamline decision-making and guide customers to purchase with confidence. Email marketing [The 2024 guide to email deliverability]() [Download-guide-to-email-deliverability]() How to ensure your emails are always landing in the inbox. Digital advertising [How to measure the impact of brand marketing]() [How-to-measure-the-impact-of-brand-marketing]() Strategies to measure brand marketing ROI, including media mix models, brand lift studies and emerging metrics like share of search. Online survey [Your voice matters: Take the 2024 MarTech Replacement Survey]() [2024-replacement-survey-template]() MarTech stacks can be complex and challenging to maintain. Help us understand more about the way stacks are managed by marketers like you: Take our quick survey! Your insights can help the entire community. [Begin survey]() From Search Engine Land - [Google streamlines product data management for merchants]() - [11 of the best free tools every SEO should know about]() - [How to get more of what you want in SEO]() - [Google Ads completes auto-migration of location extensions to assets]() - [Meta’s ad attribution update gives clearer view of conversions]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()