🎛️ Will you ever trust a B2B vendor?

Ethical AI in MOps: A guide to responsible marketing operations automation [View in browser]() | [Share]() Jun 18, 2024 [Martech: Martech is Marketing]() In the final analysis, all companies sell the same thing: Trust. However, not all companies understand this. A surprising number of those are small B2B vendors. Editorial Director Mike Pastore looks at [why this is and what it means](). Trust is also an important issue when it comes to implementing artificial intelligence. Greg Kihlstrom [does a deep dive]() into all the key ethical challenges and best practices for responsibly adopting AI in marketing operations. And speaking of trust — will you trust us when we say it only takes a few minutes to [fill out our MarTech Replacement Survey]()? Constantine von HoffmanManaging Editor [Sprout-Social-6-17-24-MT-influencer-marketing-toolkit_2024_MarTech-Newsletter-300x250-1]() Marketing artificial intelligence (AI) [Ethical considerations for AI adoption in MOps]() [Ethical-considerations-for-AI-adoption-in-MOps]() Understand the key ethical challenges and best practices for responsibly adopting AI in marketing operations. Marketing technology [Will you ever trust a B2B tech vendor?]() [trust-image]() Some vendors lose the trust of customers through poor decisions. But some don't seem to be trying to earn it to begin with. Spotlight interviews [Spotlight on the expert: Shama Hyder]() [spotlight_expert_f2]() Shama Hyder talks about being at the start of social media marketing, how to adapt to a world of "dark social," and the industry's data delusion. Customer experience [How to win Black Friday and Cyber Monday in 2024]() [Wunderkind-BFCM2024_FeaturedImage_1920x1080]() Explore tactics to ensure the best performance for your Black Friday and Cyber Monday campaigns. MarTech intelligence reports [Stop marketing fires before they start]() [hof_1920x1080_d]() Is your team constantly putting out fires and struggling to keep projects on track? Get ahead of mishaps with our guide on marketing work management platforms. Marketing management [Marketing’s future is directing disruption]() [IMG_0325]() The theme of this year's Gartner Marketing Symposium is that it's no longer enough to seek to adapt to disruption. Marketing must direct it. [Optimizely-6-17-24-MT-Content-and-Beyond_Virtual-event_Promo_300x250-1]() Email marketing [Optimizing your email program: Finding sweet spots and tipping points]() [Optimizing-your-email-program-Finding-sweet-spots-and-tipping-points]() Boost your marketing ROI by identifying sweet spots that resonate with subscribers and tipping points that cause opt-outs and lost revenue. MarTech webinar [How brands are turning personalization into a value exchange with customers]() [Live-webinar-RSVP-today]() Learn how successful brands approach personalization as a reciprocal exchange in which brands not only drive business impact but enrich the lives of their customers. MarTechBot [Hiring a data warehouse architect: Best of the MarTechBot]() [MT-chatbot-OG]() See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: job responsibilities for a data warehouse architect. Online survey [Your voice matters: Take the 2024 MarTech Replacement Survey]() [2024-replacement-survey-template]() MarTech stacks can be complex and challenging to maintain. Help us understand more about the way stacks are managed by marketers like you: Take our quick survey! Your insights can help the entire community. [Begin survey]() From Search Engine Land - [Google’s $2.3 million check secures bench trial in adtech antitrust case]() - [Reddit unveils new Conversation Ads]() - [Social search and the future of brand engagement]() - [SCAMPER your way to better SEO and content marketing ideas]() - [Google Ads phasing out card payments]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()