🎛️ How Verizon is putting business customers front and center with Pega's decision hub

Plus, Oracle gets out of the adtech game [View in browser]() | [Share]() Jun 14, 2024 [Martech: Martech is Marketing]() AI-powered decision-making gives telecoms like Verizon a competitive edge. Editor at large Kim Davis [sat down with Verizon]() at PegaWorld to find out just how Customer Decision Hub puts customers first for marketing, sales and service. In other news, Oracle is shutting down its ad business. [You can read more about the decision here](). The move comes after the company spent billions in acquisitions in recent years, while also facing challenges in Europe due to GDPR regulations. Also, the [MarTech Replacement Survey is now open](), so please consider taking a few minutes to fill it out. It’s a great way for our readers to share the pressing issues in technology facing marketers today. Chris WoodEditor [Wunderkind-NewsletterBanner_300x250]() Marketing artificial intelligence (AI) [How Verizon puts its business customers at the center]() [verizon-5g-mobile-ss-1920]() Verizon explains not only how it uses Pega Decisioning but why — an explanation that fits for other telcos too. Digital advertising [Oracle says goodbye to the adtech business]() [oracle-logo]() Declining revenue and the company's focus on the cloud and AI ultimately doomed its adtech investments. Marketing artificial intelligence (AI) [AI-powered martech news and releases: June 13]() [robot-news]() There's cashing in on a trend and then there's Oral-B adding AI to a toothbrush and calling it the "Genius X." Should have gone with Ex-Genius instead. Customer loyalty [2024 State of Loyalty Report]() [Get-your-copy-today]() A whopping 63% of consumers even say they’ll pay more to shop with the brands they’re loyal to. But as consumer behavior shifts, cultivating this loyalty is easier said than done. Connected TV and OTT [XR and AD-ID team up for better cross-platform ad experiences]() [Shutterstock_603165797]() It’s the first implementation of IAB Tech Lab’s new creative ID standard enabling better experiences across the adtech ecosystem. [Emarsys_PTTM_Festival_24_VM_newsletter_EN_desktop_300x250px_01]() Email marketing [Confessions from email jail]() [Confessions-from-email-jail]() Avoid email marketing missteps that can harm your reputation and deliverability. Stay on the right side of email laws and best practices. Marketing artificial intelligence (AI) [6 ways to use Generative AI in your marketing]() [6-ways-to-use-generative-AI-for-your-marketing]() Get practical insights and strategies for integrating AI into your campaigns, from crafting effective prompts to driving engagement. Digital advertising [Is the digital marketing grass really greener in walled gardens?]() [Walled-gardens-in-digital-marketing-Is-the-grass-really-that-green]() From data richness to transparency concerns, dive into the world of walled gardens and their role in modern digital advertising. Online survey [Your voice matters: Take the 2024 MarTech Replacement Survey]() [2024-replacement-survey-template]() Help us understand when, how, and why marketers are replacing marketing technologies — contribute your experiences to our 3-minute survey! [Begin survey]() From Search Engine Land - [Google Analytics fixes paid search attribution]() - [YouTube embeds ads into videos to beat ad blockers]() - [AI analysis of 8,000 top YouTube Ads reveals key trends for brands]() - [Reddit adds third-party verification for advertisers]() - [What to do if you lose your SEO job: The emergency handbook]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()