🎛️ Apple goes all-in on RCS: What this means for mobile marketers

Plus, Blueprint enhancements unveiled at PegaWorld 2024 [View in browser]() | [Share]() Jun 12, 2024 [Martech: Martech is Marketing]() This week, Apple announced that, coming this fall, iOS 18 will support rich communications service (RCS). That means mobile marketers can reach iPhone users with a host of new bells and whistles in messaging. Videos, buttons, carousels — they’ll all be interactive and provide deep user-level analytics. It’s a game-changer. Here’s [a handy guide for what marketers will be able to do with these new capabilities](). And is the “autonomous enterprise” a far-flung plot point from the next Blade Runner movie? Not at all. It’s part of the roadmap for AI-powered platforms like Pega’s Blueprint. This week, editor at large Kim Davis is on the ground in steamy Las Vegas reporting from PegaWorld 2024. He’s got [the latest on enhancements announced for Blueprint]() and what this means for organizations looking to integrate and update processes with AI. Also, please consider taking our [2024 MarTech Replacement Survey](). It gives us great insight into the major issues that affect marketers across the country and around the world. Chris WoodEditor [Emarsys_PTTM_Festival_24_VM_newsletter_EN_desktop_300x250px_01]() Mobile marketing [Why RCS mobile marketing is set to go big in the U.S.]() [identity-and-attribution-for-mobile-users]() With Apple onboard, U.S. marketers likely will be adding a more immersive messaging experience to their mobile playbook. Marketing artificial intelligence (AI) [Pega’s Blueprint for digital transformation]() [IMG_0357]() Pega product announcements at PegaWorld included enhancements to Blueprint, its genAI-powered application designer. Marketing analytics [The data analytics hierarchy: Where generative AI fits in]() [The-data-analytics-hierarchy-Where-generative-AI-fits-in]() How to overcome analytics challenges, like data overload, quality problems, integration struggles and delayed insights, using generative AI. Customer experience [The autonomous marketing revolution: Navigating the new frontier of brand engagement]() [Wunderkind-Vision_TDM_1920x1080]() Martech is transforming from human-driven tools to engines that autonomously feed on data to deliver results. Here's what that means for your business. MarTech webinar [The path to personalization: A roadmap for marketers]() [Webinar_Tomorrow]() With 82% of consumers claiming that personalization drives brand choice, there’s evidence of a clear connection between personalization and revenue. Where is your organization on the journey to delivering personalized experiences to its customers? Connected TV and OTT [Google launches Google TV advertising network]() [google-ads-black-google-ads-shutterstock_1169319226]() The company also announced Ad Manager updates giving publishers greater control over where ads appear and badging. [Wunderkind-NewsletterBanner_300x250]() Digital advertising [3 reasons why digital video and CTV are booming in 2024]() [CTV-Innovid]() Here’s the data and developments fueling advertisers’ growing interest in CTV and digital video. MarTech buyer's guides [Compare 11 top marketing automation platforms]() [Marketing-automation-buyers-guide]() Get the inside scoop on selecting the right marketing automation platform for your team with our free 2024 guide comparing features, capabilities, leading vendors, and in-depth AI coverage. Marketing technology [Google unveils AI-powered advertising tools at Google Marketing Live]() [google-marketing-live]() New tools, many of them AI-powered, will soon change how ad experiences are created by advertisers and experienced by customers. Online survey [Your voice matters: Take the 2024 MarTech Replacement Survey]() [2024-replacement-survey-template]() 2024 martech forecast: Help the marketing community understand how, when, and why stacks are evolving. [Begin survey]() From Search Engine Land - [The path to personalization: A roadmap for marketers]() - [13 SEO takeaways from Google’s Elizabeth Tucker at SMX Advanced]() - [Knowledge base SEO: A comprehensive guide]() - [3 PPC KPIs to track and measure success]() - [Google Search now supports return policy markup at the organization-level]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()