🎛️ Lead gen vs. demand gen: Do we have a winner?

How to transform martech and multichannel marketing for the AI era [View in browser]() | [Share]() Jun 05, 2024 [Martech: Martech is Marketing]() In the B2B marketing world, there’s an ongoing debate between lead generation and demand generation. Lead generation focuses on capturing last-touch attribution through gated content. Demand generation, on the other hand, prioritizes educating the audience and building brand awareness, aiming to be present when prospects are ready to buy. A report from HockeyStack says it settled the debate and the winner is demand gen. Editorial Director Mike Pastore [talked to the report’s author]() about how and why they came to this conclusion. Also, we’re running the MarTech Replacement Survey. It takes about three minutes to complete. [Go here to fill it out]() and help us to help you. Constantine von HoffmanManaging Editor [AtData-MT-Newsletter-Ad-2024-06]() Marketing management [Gone in 30 seconds: Marketing in an increasingly distracted world]() [Gone-in-30-seconds-Marketing-in-an-increasingly-distracted-world]() Adapt your marketing strategy to win the battle for your audience's attention in the face of constant distraction. The MarTech.org podcast [Demand gen vs. lead gen: Have we reached a final verdict?]() [MarTech-Podcast-Cover]() A report from HockeyStack says a demand generation strategy is superior to lead generation. We talked with the author to find out why. Marketing artificial intelligence (AI) [How to transform martech and multichannel marketing for the AI era]() [How-to-transform-martech-and-multichannel-marketing-for-the-AI-era]() Key approaches to coordinate martech investments and multichannel strategies to boost engagement and adaptiveness in an AI-enabled era. Marketing management [Being position-less secures a marketer’s position for a lifetime]() [Optimove-Positionless-Marketer-Optimove]() Clearing up any confusion around the term Position-less Marketer. MarTech webinar [Turn your customer insights into personalized, high-impact email]() [Webinar_Tomorrow]() As email volumes continue to rise and click-through rates decline, creating personalized, engaging content that resonates with your audience is crucial. Customer experience [Customer engagement: Moving from value creation to value expansion]() [Customer-engagement-Moving-from-value-creation-to-value-expansion]() Many companies do well in creating value for their customers, but the real key to sustainable growth is found in expanding value. [Deloitte-Adobe-GENAI-300x250-1]() Programmatic advertising [Microsoft adds video and CTV ads (including Netflix inventory) to Advertising Editor]() [Shutterstock_557073697]() Company will start supporting video and connected TV ads in its Advertising Editor, including Netflix inventory across 10 countries. MarTech intelligence reports [How AI is transforming email marketing]() [MarTech-guide-to-email-marketing-platforms_Get-your-copy-now]() Learn best practices for creating more relevant, personalized emails with the newest AI-powered platforms using this marketer’s resource. Marketing artificial intelligence (AI) [SAP unveils new CX AI toolkit, consumer insights solution]() [SAP_SAPPHIRE24_03688]() With SAP stitching generative AI throughout its enterprise platform, it also had some announcements of interest to CX professionals. Online survey [Have you replaced part of your martech stack in the last 12 months?]() [2024-replacement-survey-template]() Lend your two cents to our MarTech Replacement Survey! Help us and the community understand more about the way stacks are maintained and managed. [Begin survey]() From Search Engine Land - [Google’s documentation leak: 12 big takeaways for link builders and digital PRs]() - [Google AI Overviews visibility drops, only shows for 15% of queries]() - [4 Performance Max segmentation strategies and how to leverage them]() - [Are you an “award-winning” search marketer?]() - [Rethinking your keyword strategy: Why optimizing for search intent matters]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()