🎛️ Marketing's future is directing disruption

The marketer’s guide to state data privacy laws [View in browser]() | [Share]() Jun 04, 2024 [Martech: Martech is Marketing]() The martech stack is a source of endless fascination because there’s always more to learn. How well are the solutions integrated? Can data flow through everything without getting mucked up somewhere? What capabilities have we forgotten about or duplicated? What do we need to get rid of? That fascination is there, even if you’re looking at someone else’s stack. It’s an opportunity to learn a new way to do (or not do) something. We let you look at everyone’s stack via our annual [MarTech Replacement Survey](). Please take a minute to fill it our so we can provide you with the best picture of how martech has changed in the past year. Constantine von HoffmanManaging Editor [AtData-MT-Newsletter-Ad-2024-06]() Marketing management [Marketing’s future is directing disruption]() [IMG_0325]() The theme of this year's Gartner Marketing Symposium is that it's no longer enough to seek to adapt to disruption. Marketing must direct it. Optimization and personalization [Unlocking customer loyalty: 5 core motivations powering personalized marketing]() [The-psychology-of-personalization-5-key-drivers-of-customer-loyalty]() Personalized marketing taps into core human desires. Here’s how to create tailored experiences that resonate with customers on a deeper level. B2B marketing [8 tips to adopt vertical marketing and drive SaaS growth]() [8-tips-to-adopt-vertical-marketing-and-drive-SaaS-growth]() Find out how to transform your horizontal software into a vertical powerhouse with these targeted strategies. Identity resolution [Hershey’s recipe for advertising success: Unified clean room measurement]() [Liveramp-20240514-1920x1080-1]() Learn how Hershey’s drives growth with data clean rooms as a key ingredient for unified measurement and insights. MarTech webinar [Turn your customer insights into personalized, high-impact email]() [Live-webinar-Save-your-seat-now]() As email volumes continue to rise and click-through rates decline, creating personalized, engaging content that resonates with your audience is crucial. Marketing privacy [The marketer’s guide to state data privacy laws]() [data-privacy-security-ss-1920_ivzhxh]() Five states have privacy protection laws in effect and 12 more will take effect by the end of next year. Here's what you need to know about them. [Deloitte-Adobe-GENAI-300x250-1]() Marketing technology [4th of July email marketing: Best of the MarTechBot]() [MT-chatbot-OG]() How can you craft an email to sell 4th of July goods that doesn't land like a dud? MarTechBot has the answer. MarTech buyer's guides [Compare 11 top marketing automation platforms]() [Marketing-automation-buyers-guide]() Get the inside scoop on selecting the right marketing automation platform for your team with our free 2024 guide comparing features, capabilities, leading vendors, and in-depth AI coverage. Marketing management [SaaS buyers: The process is frustrating]() [security-team-working-on-computer-stock-1920]() SaaS buyers complain of complexity, excessive paperwork and too many steps In the purchase process. Online survey [Your voice matters: Take the 2024 MarTech Replacement Survey]() [2024-replacement-survey-template]() Help us understand when, how, and why marketers are replacing marketing technologies — contribute your experiences to our 3-minute survey! [Begin survey]() From Search Engine Land - [Instagram tests unskippable video ads in main feed]() - [Google won’t index sites that do not work on mobile devices after July 5]() - [An SEO’s guide to redirects]() - [How to extract GBP review insights to boost local SEO visibility]() - [Brave launches Search Ads]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()