🎛️ What are the essential tools for demand gen marketers?

Plus, launching the 2024 MarTech Replacement Survey [View in browser]() | [Share]() May 29, 2024 [Martech: Martech is Marketing]() It’s no secret that digital channels are more cluttered than ever. In this climate, evaluating demand gen tools is a must. Today, contributor Eric Dates [shares his list of nine demand-gen must-haves]() for marketing automation, social, content creation, homepages and more. And big news for the marketing community, as we kick off the 2024 MarTech Replacement Survey. [Take the survey here]() and we’ll share all the results in time for The MarTech Conference this fall. And, if you are a marketing leader and feel you have a bold perspective on marketing technology that our conference attendees would benefit from, please consider presenting. Proposals for sessions at the fall 2024 MarTech are now open. Get the[details for submitting a session idea](). Chris WoodEditor [ema_thirddoormedia_PTTM_Festival_24_VM_newsletter_EN_desktop_300x250px_01]() Marketing management [9 must-have tools for demand gen marketing]() [9-must-have-tools-for-demand-gen-marketing]() Explore the top tools that can level up your demand generation efforts, from marketing automation to AI-driven communication and beyond. Marketing technology [Take the 2024 MarTech Replacement Survey]() [2024-replacement-survey-template]() Take a few minutes to tell us how your martech stack changed in the past year. The MarTech.org podcast [Getting the most out of your martech applications]() [MarTech-Podcast-Cover]() With budgets tight, marketers need to show return on their martech spend. Identity resolution [Hershey’s recipe for advertising success: Unified clean room measurement]() [Liveramp-20240514-1920x1080-1]() Learn how Hershey’s drives growth with data clean rooms as a key ingredient for unified measurement and insights. Customer loyalty [2024 State of Loyalty Report]() [Get-your-copy-today]() A whopping 63% of consumers even say they’ll pay more to shop with the brands they’re loyal to. But as consumer behavior shifts, cultivating this loyalty is easier said than done. Search marketing [Google Search document leak reveals inner workings of ranking algorithm]() [Google-office]() documents reveal how Google Search is using, or has used, clicks, links, content, entities, Chrome data and more to rank content. [sela24_300x250_eb-1]() Google Analytics 4 (GA4) [Time’s running out: Why major corporations haven’t completed GA4 migration]() [Logo_Google_Analytics_1920x1080]() The UA 360 shutdown is weeks away. Here's why big companies still haven't wrapped up their transition and what you can learn from it. MarTech webinar [A Practical Guide to Building Inclusive Brands]() [Live-webinar-RSVP-today]() Inclusivity and digital accessibility aren’t just trends, they’re necessary. Learn how to craft digital experiences that are elegant, engaging, and inclusive, fostering a brand presence that makes everyone feel welcome. Marketing technology [Who champions martech replacements?]() [Replacement-2023-cover]() In the face of martech stack complexity, marketers themselves are playing a greater role in advocating for replacements. Generative AI [MarTechBot: Free chatbot designed just for you]() [MT-chatbot-OG-800x419]() Experience the first generative AI chatbot for marketing professionals. Fuel creative projects with 10+ custom personas, easily create one-of-a-kind AI-generated images, and grow your marketing expertise for free. [Start chatting now]() From Search Engine Land - [Google Business Profile chat and call history going away]() - [SMX Advanced kicks off in two weeks – secure your spot now!]() - [HUGE Google Search document leak reveals inner workings of ranking algorithm]() - [3 common B2B SEO mistakes sabotaging cost per lead]() - [How to build a better remote team at your digital marketing agency]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()