🎛️ A deeper dive into Salesforce Einstein

Plus, go directly to email jail! [View in browser]() | [Share]() May 28, 2024 [Martech: Martech is Marketing]() Although summer officially begins next month, the Memorial Day weekend just past and good weather, in some parts of the States at least, makes it feel like we’ve turned the corner. Let me bring two of the features below into the sunshine for your inspection. First, Ryan Phelan’s lively, entertaining and detailed look at the ways you and your email campaigns can [get sent to email jail]() if you break the Google or Yahoo! rules (or get other parts of your strategy wrong). Salesforce’s architecture? Believe me, I’ve been watching it evolve for years and part of the challenge for outsiders is how often Salesforce finds new names for things. [Get straight on Einstein1 here]() and gain almost mystical insight into how three Copilots (for marketing, merchants and shoppers) are actually one. Kim DavisEditor at large [ema_thirddoormedia_PTTM_Festival_24_VM_newsletter_EN_desktop_300x250px_01]() Salesforce [Salesforce Einstein: A deeper dive into data, personalization and Copilots]() [IMG_0287]() A closer look at Salesforce's new announcements about Data Cloud, Einstein AI and Copilots and where they all fit into Salesforce's architecture. Marketing technology [Stop! Or go directly to email jail]() [email-in-jail]() Ryan Phelan runs down a list of 10 email crimes that will result in punishment. Learn how to stay free. Marketing automation [B2C marketing automation: The tools, tactics and prerequisites for success]() [b2c-automation]() Marketing automation in B2C uses different tactics and goals than in B2B, but in the end, it's all about revenue. Customer experience [The autonomous marketing revolution: Navigating the new frontier of brand engagement]() [Wunderkind-Vision_TDM_1920x1080]() Martech is transforming from human-driven tools to engines that autonomously feed on data to deliver results. Here's what that means for your business. MarTech webinar [Creating customer experiences that resonate: Strategies for engaging every user]() [Live-webinar-RSVP-today]() Inclusivity and digital accessibility aren’t just trends, they’re necessary. Learn how to craft digital experiences that are elegant, engaging, and inclusive, fostering a brand presence that makes everyone feel welcome. Marketing technology [The latest jobs in martech]() [apply-now-job-hiring-help-ss-1920]() On the hunt for something new? Check out who's hiring in martech this week. [sela24_300x250_eb-1]() Ecommerce [Salesforce announces new tools for retail marketers]() [Salesforce-Tower]() Generative AI is at the heart of new solutions for retail marketers, merchandisers and shoppers. Customer loyalty [2024 State of Loyalty Report]() [Get-your-copy-today]() A whopping 63% of consumers even say they’ll pay more to shop with the brands they’re loyal to. But as consumer behavior shifts, cultivating this loyalty is easier said than done. Email marketing [New rules for bulk email senders from Google, Yahoo: What you need to know]() [bulk-email-2]() Yahoo unveiled a new Sender Hub Dashboard, giving email senders more visibility into their email activity. Generative AI [MarTechBot: Free chatbot designed just for you]() [MT-chatbot-OG-800x419]() Experience the first generative AI chatbot for marketing professionals. Fuel creative projects with 10+ custom personas, easily create one-of-a-kind AI-generated images, and grow your marketing expertise for free. [Start chatting now]() From Search Engine Land - [Google testing blue visit button for search result snippets]() - [The latest jobs in search marketing]() - [Google AI Overviews under fire for giving dangerous and wrong answers]() - [Improving content quality at scale with AI]() - [How important are backlinks for SEO in 2024?]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()