🎛️ Is Google a monopoly? The DOJ's case in 11 slides

Plus, why startups need more than just press releases [View in browser]() | [Share]() May 20, 2024 [Martech: Martech is Marketing]() Like my colleague Constantine von Hoffman, who looks at [the DOJ’s case against Google](), I am not a lawyer. But here’s the part that smells fishy (even though it isn’t news). Google paid Apple $20 billion dollars to be the default search engine in the Safari browser on iPhones. If Apple had installed an alternative search engine, that engine would be serving something like 60% of smartphones in the U.S., 30% worldwide. With Google as the search engine on both iPhone and Android, it has mobile search pretty well sewn up. But paying Apple to be their search engine is surely a bit like my bank paying me interest to use their credit card or the MTA paying me to ride mass transit. Surely in a normal world Apple is the customer here. Google admits that that $20 billion was well spent. Kim DavisEditor at large [MNTN-5.20.24-MarTech-Newsletter-300x250-Banner]() Digital advertising [Is Google a monopoly? The DOJ’s case in 11 slides]() [Shutterstock_2111602964]() Here are the key points under contention in the most significant anti-trust case of this century, Marketing technology [Investment in martech companies down 87% vs. Q1 of 2023]() [money-mouse_131046845-ss-1920]() The first quarter of 2024 saw $1.8 billion invested in martech companies, down from $13.2 billion for the same period last year. Marketing management [Why startups need more than just press releases]() [Why-startups-need-more-than-just-press-releases]() Understand the roles of earned media and crisis communications under the PR umbrella and why startups need all three for success. Loyalty marketing [Top loyalty trends 2024: Discover industry-specific ideas]() [Comarch-webinar-Martech-DEMAND]() Discover the latest insights on loyalty programs in 2024 with Comarch's webinar on demand. Learn what drives customer loyalty and how to strengthen your brand's connections. Tune in now for essential strategies in today's competitive market. MarTech webinar [Every customer counts!]() [Live-webinar-RSVP-today]() Maximize your brand’s reach with digital accessibility. Create tailored content that resonates with diverse audiences ensuring that no potential customer is left behind. B2B marketing [Cutting through the hype: Generative AI adoption in B2B]() [Cutting-through-the-hype-Generative-AI-adoption-in-B2B]() AI adoption doesn't have to be overwhelming. Here’s how to successfully integrate generative AI into your B2B operations. [sela24_300x250_expiringSEB]() Marketing technology [The latest jobs in martech]() [apply-now-job-hiring-help-ss-1920]() On the hunt for something new? Check out who's hiring in martech this week. Customer experience [State of digital customer experience]() [Download-this-research-report-today]() Adobe’s research shows that retail executives are confident in their CX strategies, but increasingly face data privacy concerns and struggle to deliver consistent experiences across channels. Email marketing [New rules for bulk email senders from Google, Yahoo: What you need to know]() [bulk-email-2]() Yahoo unveiled a new Sender Hub Dashboard, giving email senders more visibility into their email activity. On-demand training [Expert insights, cutting-edge technology]() [5-ways-CRMs-are-leveraging-AI-to-automate-marketing-today]() You’re just a few clicks away from unlocking the complete spring season of MarTech, featuring hours of on-demand sessions, keynotes, Q&A conversations, and more. [See everything you get]() From Search Engine Land - [Why advertisers can no longer trust Google]() - [TikTok now testing 60-minute video uploads]() - [Navigating the AI wars: Winning SEO strategies for brands]() - [How to archive your Universal Analytics historical data]() - [Google adds two new Googlebot crawlers: GoogleOther-Image and GoogleOther-Video]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()