🎛️ Don't get the wrong idea about customer experience

Plus, the latest AI products and features [View in browser]() | [Share]() May 17, 2024 [Martech: Martech is Marketing]() Customer experience is obviously a hot topic for digital marketers and for us here at MarTech. But is everyone talking about the same thing? Today, contributor Annette Franz [provides a helpful guide]() covering all the misconceptions surrounding CX. Here’s an interesting CX stat: CTV watchers are averaging over 11 minutes picking what to watch after they turn on their screens. With all that attention on a home screen or smart TV hub, it’s no surprise that streamers are innovating within those experiences and infusing them with ads. Here [are some other facts about the rise of CTV]() and digital video advertising from the recent IAB NewFronts. And don’t forget to check out [this week’s round-up]() of AI-powered products, features and announcements. Chris WoodEditor [Mailchimp-The-Science-of-Loyalty_Paid_300x250]() Customer experience [24 customer experience misconceptions debunked]() [24-customer-experience-misconceptions-debunked]() Gain clarity on what customer experience truly means and how it impacts your marketing and business results. Digital advertising [3 reasons why digital video and CTV are booming in 2024]() [CTV-Innovid]() Here’s the data and developments fueling advertisers’ growing interest in CTV and digital video. Marketing technology [Martech consultants are the secret weapon for conquering martech complexity]() [Martech-consultants-The-secret-weapon-for-conquering-martech-complexity]() Uncover the evolving role of martech consultants in guiding enterprises through martech strategy, product selection and stack implementation. Customer data platform (CDP) [4 ways new Data Cloud features help you personalize ads]() [Salesforce-2-1920x1080-1]() These new innovations can make you more efficient and effective at using your customer data to deliver advertising campaigns that resonate. MarTech webinar [Every customer counts! Maximize your brand's reach with digital accessibility]() [Live-webinar-RSVP-today]() Learn how to create tailored content that resonates with diverse audiences across various platforms, ensuring that no potential customer is left behind. Marketing automation [7 tips for using marketing automations to drive leads]() [6-simple-automations-every-B2B-organization-needs-to-have]() Marketing automations can help you streamline processes, increase productivity, and yes, capture more leads. [Acoustic-20240513_300x250]() Customer data platform (CDP) [Amperity launches composable ‘Lakehouse’ CDP]() [data-water-swimming-lake-ss-1920_sw2xv7]() Data lakes meet data warehouses in the "lakehouse" architecture Amperity is seeking to leverage for its new CDP offering. Customer experience [State of digital customer experience]() [Download-this-research-report-today]() Adobe’s research shows that retail executives are confident in their CX strategies, but increasingly face data privacy concerns and struggle to deliver consistent experiences across channels. Marketing artificial intelligence (AI) [AI-powered martech releases and news: May 16]() [robot-news]() An AI policy roadmap put out by a bipartisan group of senators is being blasted because it doesn't provide protections for the public. Generative AI [MarTechBot: Free chatbot designed just for you]() [MT-chatbot-OG-800x419]() Experience the first generative AI chatbot for marketing professionals. Fuel creative projects with 10+ custom personas, easily create one-of-a-kind AI-generated images, and grow your marketing expertise for free. [Start chatting now]() From Search Engine Land - [Snapchat outlines Three Es for advanced marketing measurement]() - [Google AI Overviews: More searches, less satisfaction]() - [Netflix ads tier hits 40 million subscribers]() - [A better approach to B2B lead gen in 2024]() - [How to run a successful site migration from start to finish]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()