Set strategies to create loyal customers

The Science of Loyalty This week's MarTech Newsletter is brought to you by: Intuit Mailchimp The Science of Loyalty + The Strategic Loyalty Playbook In Intuit Mailchimp’s new report, learn the principles of loyalty that can help set your brand apart. Creating loyal customers can be a winning strategy over temporary marketing trends. The reason? Because loyalty isn’t completely driven by rational thought—it’s the result of psychology, neurobiology, and evolution as well. Mailchimp partnered with Canvas8 to produce the Science of Loyalty Report and Playbook. Through these resources, you’ll learn about the underpinnings of loyal actions and how to gain insights into the parts of the human brain that govern decision-making—and how you can use them to develop your marketing strategy. The research includes: - The Loyalty Wheel, which showcases the fundamental neurobiological principles of loyalty. Each principle is broken down into its basic elements to help you understand consumer decision-making. - The Commitment Spectrum, which helps you plot your customers’ commitment to your brand, and develop strategies based on that information. - Results from a survey of 4,000 consumers in the US, UK, Australia, and Canada that provide insight about why they make repeat purchases in each market. - Expert interviews, which offer insights from the fields of neuroscience, psychology, behavioral science, anthropology, and marketing to help you understand the fundamental drivers of loyalty-based decision-making. Download the report and start making strategies that can help you keep customers loyal for life. [DOWNLOAD NOW]() [View in a browser]() [Martech: Martech is Marketing] [() Learn about additional advertising/sponsorship opportunities [here](). This email was sent to {EMAIL}. [Unsubscribe]() [We respect your privacy.]() This email was sent by: MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 USA [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved.