🎛️ Google rolls out AI Overviews for more complex searches

Marketing’s use cases are where you’ll find AI ROI [View in browser]() | [Share]() May 16, 2024 [Martech: Martech is Marketing]() “Follow the money.” A source told Woodward and Bernstein that’s how they’d find the truth of the Watergate scandal in the book (and movie) “All The President’s Men.” It’s also a good way to find out the truth about the use of AI. Camille Manso, a partner at Silicon Foundry, said the firm was getting questions from clients “about which [AI] use cases were generating ROI today and we kept coming back to marketing-related use cases.” If you’re interested in AI and money (who isn’t?), [read Kim Davis’ full interview with Manso](). Speaking of AI, here’s a roundup of [all the new AI search enhancements]() announced at Google I/O this week. Constantine von HoffmanManaging Editor [Mailchimp-The-Science-of-Loyalty_Paid_300x250]() Marketing technology [Not too hot, not too cold: How to build the perfect martech stack]() [three-bears]() Strategies for finding the right balance of martech tools to achieve your marketing goals and drive business success. Marketing artificial intelligence (AI) [Camille Manso: Looking forward with AI]() [lk_fwd_ai_1920x1080_a-1]() Silicon Foundry is hunting for innovative tech startups to help problem solve for their corporate clients. Recently, the focus has been on AI and marketing. Digital transformation [Alicia Arnold: Spotlight on the expert]() [spotlight_expert_f2]() Alicia tells us how she discovered her talent for translating technology and helping marketers better serve their customers. Customer data platform (CDP) [What does ‘Real-Time Marketing’ really mean?]() [Salesforce-3-1920x1080-1]() Real-time does not have to mean right now. It’s delivering the information when the end user needs it. MarTech webinar [A Practical Guide to Building Inclusive Brands]() [Live-webinar-RSVP-today]() Inclusivity and digital accessibility aren’t just trends, they’re necessary. Learn how to craft digital experiences that are elegant, engaging, and inclusive, fostering a brand presence that makes everyone feel welcome. Email marketing [Why you should track your email’s long tail to measure success (plus a case study)]() [Why-you-should-track-your-emails-long-tail-to-measure-success-plus-a-case-study]() Get tips on finding the right reporting window to capture your email campaigns' true long-term performance. [Acoustic-20240513_300x250]() Search marketing [Google rolls out AI Overviews for more complex searches]() [Google-office]() The company also unveiled features that provide planning capabilities, multi-step reasons and the ability to ask questions while recording video. Customer loyalty [2024 State of Loyalty Report]() [Get-your-copy-today]() A whopping 63% of consumers even say they’ll pay more to shop with the brands they’re loyal to. But as consumer behavior shifts, cultivating this loyalty is easier said than done. Marketing technology [A practical guide to building a marketing technology stack]() [A-practical-guide-to-building-a-marketing-tech-stack]() Whether you're starting from scratch or expanding your stack, this guide can help you simplify the martech selection process. On-demand training [Expert insights, cutting-edge technology]() [5-ways-CRMs-are-leveraging-AI-to-automate-marketing-today]() You’re just a few clicks away from unlocking the complete spring season of MarTech, featuring hours of on-demand sessions, keynotes, Q&A conversations, and more. [See everything you get]() From Search Engine Land - [How entity-based strategies can contribute to PPC success]() - [Google adds “web” filter to only show text-based links in Google Search results]() - [Reddit appoints ex-Googler as first VP of Ads Product]() - [New Google Search AI features to help you plan, research and learn]() - [Google rolls out AI Overviews in US with more countries coming soon]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()