🎛️ ChatGPT expected to announce search feature today

Plus a look at podcast innovation from IAB [View in browser]() | [Share]() May 13, 2024 [Martech: Martech is Marketing]() When did search change our lives? It was a gradual thing, wasn’t it? The Google search engine saw the light of day in 1998. Today, we use search in one form or another, not just to surface information, but to find out where we are on a map, to do our shopping, to book our flights and hotels — in many ways, just to run our lives. So it’s a big deal when search changes in fundamental ways. We’re already familiar with the way Google’s search engine now uses generative AI to respond to many of our search queries, causing brands and publishers to worry whether their links, pushed further down the page, will be increasingly ignored. Many search engines have challenged Google’s dominance with no success. There [are rumors now]() that ChatGPT is about to step into the ring with a search feature that could be Google’s strongest challenger yet. How will that affect all of us? We’ll have to wait and see. Kim DavisEditor at large [Acoustic-20240513_300x250]() Search marketing [ChatGPT expected to announce search feature Monday]() [openai-chatgpt-google]() ChatGPT product that searches the web and cites sources when answering questions would be seen as a significant challenge to Google. Marketing management [3 ways to boost digital marketing ROI while reducing carbon footprint]() [3-ways-to-boost-digital-marketing-ROI-while-reducing-carbon-footprint]() Here’s how aligning sustainability goals with smart digital marketing tactics can simultaneously improve your ROI and reduce emissions. Marketing management [A scoring model your GTM team will fall in love with]() [A-scoring-model-your-GTM-team-will-fall-in-love-with]() Simplify lead scoring with this two-part model that focuses on identifying ideal prospects and their recent engagement behaviors. MarTech intelligence reports [How AI is transforming email marketing]() [MarTech-guide-to-email-marketing-platforms_Get-your-copy-now]() Learn best practices for creating more relevant, personalized emails with the newest AI-powered platforms using this marketer’s resource. Digital advertising [IAB Podcast Upfront highlights rebounding audiences and increased innovation]() [IAB-podcast-upfronts]() IAB's podcast event showcased talent and technology that will drive double-digit growth for digital audio in the coming years. [Mailchimp-The-Science-of-Loyalty_Paid_300x250]() Marketing technology [The latest jobs in martech]() [apply-now-job-hiring-help-ss-1920]() On the hunt for something new? Check out who's hiring in martech this week. MarTech buyer's guides [Compare 11 top marketing automation platforms]() [Marketing-automation-buyers-guide]() Get the inside scoop on selecting the right marketing automation platform for your team with our free 2024 guide comparing features, capabilities, leading vendors, and in-depth AI coverage. Digital advertising [How reducing your carbon footprint can save you money and increase ad impact]() [carbon-footprint-co2]() Crimtan's CTO explains what you can do to improve your marketing's efficiency while also aiding in the fight against climate change. Generative AI [MarTechBot: Free chatbot designed just for you]() [MT-chatbot-OG-800x419]() Experience the first generative AI chatbot for marketing professionals. Fuel creative projects with 10+ custom personas, easily create one-of-a-kind AI-generated images, and grow your marketing expertise for free. [Start chatting now]() From Search Engine Land - [Report: Alphabet still wants to acquire HubSpot]() - [Google Shopping Ads get conversion annotations]() - [How to leverage social search for effective on-site optimization]() - [How to navigate negative Glassdoor and Indeed company reviews]() - [Meta: Detailed targeting exclusions alert sent to advertisers was an error]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()