🎛️ This HubSpot-Google rumor just won't go away

Plus, how AI will change the marketing org one campaign at a time [View in browser]() | [Share]() May 10, 2024 [Martech: Martech is Marketing]() Marketing organizations are bound to change as more AI tools are used to automate specific functions. Today, contributor Jim Ewel explains why he thinks this change [could give new importance to marketing generalists](). Whether or not you identify as a generalist, it’s an interesting thought experiment about how future marketing organizations will take shape. But what if the wholesale automated enterprise doesn’t materialize in just the way that some of the most bullish AI advocates envision? Well, that could lead you to the trough of disillusionment, or at the very least, the brink of the trough. Editor at large Kim Davis and Infobip’s Ivan Ostojic walk us back from the brink [with a clear-eyed discussion]() about ambitious AI use cases and where they can go off the rails. Also, managing editor Constantine von Hoffman brings us [news from HubSpot’s earnings]() and [a roundup of the latest AI features and updates](). Chris WoodEditor [SproutSocial-influencer-marketing-digital-event_2024_martech-newsletter-placement]() Marketing artificial intelligence (AI) [Human + machine = marketing powerhouse: How AI empowers the marketing generalist]() [With-AI-will-every-marketer-be-a-generalist]() OpenAI’s Sam Altman predicts AI will handle 95% of tasks outsourced to agencies today. Here’s what it means for the future of marketing. HubSpot [HubSpot earnings stay hot amid reports of sale to Google]() [HubSpots-August-releases-A-managers-guide]() HubSpot's $617.4 million revenue for the first quarter of the year beat analyst expectations for the ninth consecutive quarter. Marketing artificial intelligence (AI) [Ivan Ostojic: Looking forward with AI]() [lk_fwd_ai_1920x1080_a-1]() There are good, defined use cases for generative AI, as well as over-ambitious use cases that can bring us to the brink of the trough of disillusionment. Customer data platform (CDP) [4 ways new Data Cloud features help you personalize ads]() [Salesforce-2-1920x1080-1]() These new innovations can make you more efficient and effective at using your customer data to deliver advertising campaigns that resonate. MarTech buyer's guides [Compare 11 top marketing automation platforms]() [Marketing-automation-buyers-guide]() Get the inside scoop on selecting the right marketing automation platform for your team with our free 2024 guide comparing features, capabilities, leading vendors, and in-depth AI coverage. Marketing artificial intelligence (AI) [AI-powered martech releases and news: May 9]() [robot-news]() Last year 3000 new martech "tools" were released. More than 75% were genAI-based and many of those re-branded ChatGPT content generators. [AtData-20240507-MarTech-Newsletter-Ad]() Marketing management [How to turn your ideal customer’s pain points into entry points]() [How-to-identify-and-capitalize-on-your-ideal-customers-pain-points]() A step-by-step workshop approach to defining the key 'entry points' where your product or service can solve customers' pressing pains. MarTech intelligence reports [How AI is transforming email marketing]() [MarTech-guide-to-email-marketing-platforms_Get-your-copy-now]() Learn best practices for creating more relevant, personalized emails with the newest AI-powered platforms using this marketer’s resource. Marketing artificial intelligence (AI) [What does the future hold for genAI? The Gartner Hype Cycle]() [3-ways-B2B-marketers-can-use-generative-AI]() GenAI may be at the peak of the hype cycle now, but how will it avoid a plunge into the trough of disillusionment? On-demand training [Expert insights, cutting-edge technology]() [5-ways-CRMs-are-leveraging-AI-to-automate-marketing-today]() You’re just a few clicks away from unlocking the complete spring season of MarTech, featuring hours of on-demand sessions, keynotes, Q&A conversations, and more. [See everything you get]() From Search Engine Land - [Meta: Detailed targeting exclusions alert sent to advertisers was an error]() - [Google Search results without SGE jump to 65%, up from 25%]() - [Information gain: Here’s what this new SEO ‘buzzword’ really means]() - [Google CEO on future of links, AI making Search quality worse]() - [Optimization beyond data: Design thinking for SEO]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()