🎛️ Is Google's monopoly based on innovation or misconduct?

Plus, measuring marketing without cookies [View in browser]() | [Share]() May 09, 2024 [Martech: Martech is Marketing]() Businesses want a monopoly. That’s not evil or illegal, it’s simply an acknowledgment that businesses strive to dominate their market. The effort to achieve that drives innovation. If a company’s products are so innovative they eclipse the competition, it can earn a legal monopoly. Is that how Google wound up with 89% of the search engine market? The Department of Justice, in a landmark antitrust case, says no. The DOJ charges it is a result of illegal, anti-competitive practices. Our colleague [Danny Goodwin explains in 20 slides how the charges](), if true, harmed advertisers through higher costs and lower effectiveness. The trial wrapped up on Friday and is now in the hands of the judge to decide. Constantine von HoffmanManaging Editor [SproutSocial-influencer-marketing-digital-event_2024_martech-newsletter-placement]() Search marketing [How Google harms search advertisers in 20 slides]() [Shutterstock_2111602964]() DOJ hammered Google over search ad price manipulation and more in its closing statement for the landmark anti-trust trial. Marketing management [The dark side of virtual try-on tools: Safeguarding biometric data]() [The-dark-side-of-virtual-try-on-tools-Safeguarding-biometric-data]() Hackers are finding ways to steal biometric identifiers, like facial recognition and fingerprints. Here’s how to avoid data breaches. Marketing technology [Meta rolls out genAI features for advertisers]() [Meta]() Current and upcoming tools in Ads Manager’s Advantage+ creative suite aim to cut down on creative production time for scaled-up campaigns. Ecommerce [5 mistakes to avoid when adding new ecommerce channels]() [5-Mistakes-to-Avoid]() Expanding to new ecommerce channels is a critical growth strategy, but it comes with challenges. Missteps can quickly derail your progress and waste valuable time and resources. Content marketing [Constant Contact launches automated tools for brand consistency and campaign creation]() [smb_laptop_happy_272443556-ss-1920]() New tools for automated branding and campaign building aimed mainly at SMBs and non-profits. [AtData-20240507-MarTech-Newsletter-Ad]() Marketing attribution [How to measure marketing’s value in the inevitable cookieless future]() [How-to-measure-marketings-value-without-third-party-cookies]() Tips for adapting and diversifying your marketing measurement techniques for sustained success in a cookieless future. MarTech buyer's guides [Compare 11 top marketing automation platforms]() [Marketing-automation-buyers-guide]() Get the inside scoop on selecting the right marketing automation platform for your team with our free 2024 guide comparing features, capabilities, leading vendors, and in-depth AI coverage. Marketing technology [Curb introduces one-stop advertising solution]() [Curb-crosschannel-ad-experience]() Ride-hailing app Curb launches Curb Journey Connect, allowing advertisers to plug into mobile and in-cab screens in over 40 U.S. markets. Generative AI [MarTechBot: Free chatbot designed just for you]() [MT-chatbot-OG-800x419]() Experience the first generative AI chatbot for marketing professionals. Fuel creative projects with 10+ custom personas, easily create one-of-a-kind AI-generated images, and grow your marketing expertise for free. [Start chatting now]() From Search Engine Land - [TikTok highlights its value to brands and search experience]() - [Reddit eyes potential in search ads following Google traffic gains]() - [ChatGPT search feature rumors heating up]() - [Surviving and thriving in the new Google]() - [PPC landing pages: How to craft a winning post-click experience]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()