Marketers Need to be Aware of the Rising Tide of Fraud

From fake reviews to synthetic identities: the accessibility of fraud This week's MarTech Newsletter is brought to you by: AtData Marketing with The Rising Tide of Fraud Identity and its integrity have long played a role in both marketing and security frameworks. But there is an increasing trend where consumers are manipulating their digital footprints for anonymity or privacy. The phenomenon, observed globally, reveals a growing comfort among users to adjust elements of their personal information. This evolution reflects a significant shift from traditional, isolated instances of digital fraud to a more widespread, accessible model where the tools and knowledge required for fraudulent activities are at the fingertips of a broader audience. In our white paper, we explore: - Why fraud is becoming more common and accessible to those who might not realize they’re committing it. - Growing problems and trends in things such as review fraud, coupon fraud, and synthetic identities. - The implications to businesses and the financial, compliance, and reputational damage. - Strategies to strengthen defenses The fraud landscape is witnessing an unprecedented democratization and scale. It highlights the creative lengths to which individuals will go to preserve their anonymity and the emerging threats that businesses face in safeguarding against fraudsters. Marketers need to reevaluate how first-party data and digital identities are verified, managed, and protected. [GET THE INSIGHTS]() [AtData_with_tagline_RGB_800pixels-logo.png] [View in a browser]() [Martech: Martech is Marketing] [() Learn about additional advertising/sponsorship opportunities [here](). This email was sent to {EMAIL}. [Unsubscribe]() [We respect your privacy.]() This email was sent by: MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 USA [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved.