🎛️ Privacy vs. personalization: Feud or opportunity?

Also, why diversity and inclusion in marketing is good business [View in browser]() | [Share]() May 07, 2024 [Martech: Martech is Marketing]() Privacy and personalization are, like the Capulets and Montagues of “Romeo and Juliet,” “two households both alike in dignity” but seemingly at odds with each other. Marketers have the unenviable job of negotiating between the privacy protection consumers demand and the personalized experience they prefer. What’s to be done? Nothing dramatic, according to Sam Shennan. He has [three tips for handling it]() and delivering a happy ending that leaves the audience cheering and wanting more. Constantine von HoffmanManaging Editor [AtData-20240507-MarTech-Newsletter-Ad]() Optimization and personalization [Navigating personalization vs. privacy: 3 tips for delivering win-win customer experiences]() [3-tips-for-navigating-personalization-in-the-age-of-privacy]() Tactics to build customer trust in your marketing through transparent data practices and consent-driven personalization. Marketing artificial intelligence (AI) [Salesforce delivers Unified Knowledge to service agents]() [Salesforce-building]() Salesforce adds information from third-party systems to Service Cloud in addition to the data available in Data Cloud. Diversity and inclusion in marketing [What is diversity and inclusion in marketing?]() [ss-people-diversity-customers]() Diversity drives success, but only if it's in both your content and your organization. Customer data platform (CDP) [What does ‘Real-Time Marketing’ really mean?]() [Salesforce-3-1920x1080-1]() Real-time does not have to mean right now. It’s delivering the information when the end user needs it. MarTech webinar [Retail Trends Masterclass: Consumer behavior is changing, is your marketing?]() [live-webinar-woman-laptop-whitetextredbackground]() Pop-up shops, sustainable marketing, loyalty programs and hyper-personalization are just a few of the changes impacting consumer spending and buying behavior. Get insights into these significant shifts taking place right now and learn how to adapt. Marketing technology [Lead scoring for existing customers: Best of the MarTechBot]() [MT-chatbot-OG]() See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: how to score and act on leads among existing customers. [SproutSocial-influencer-marketing-digital-event_2024_martech-newsletter-placement]() Adobe Marketo [Marketo April 2024 releases: Webinar enhancements, Activities API update and more]() [Adobe-logo-on-white-background]() April's update also includes changes to permission for both users and admins. Ecommerce [5 mistakes to avoid when adding new ecommerce channels]() [5-Mistakes-to-Avoid]() Expanding to new ecommerce channels is a critical growth strategy, but it comes with challenges. Missteps can quickly derail your progress and waste valuable time and resources. Diversity and inclusion in marketing [By the numbers: Diversity and inclusion are good business]() [diverse-team-150x100]() Improves stock and revenue performance, hiring and retention, and customer acquisition and loyalty. Generative AI [MarTechBot: Free chatbot designed just for you]() [MT-chatbot-OG-800x419]() Experience the first generative AI chatbot for marketing professionals. Fuel creative projects with 10+ custom personas, easily create one-of-a-kind AI-generated images, and grow your marketing expertise for free. [Start chatting now]() From Search Engine Land - [GenAI. SGE. PMax. See the SMX Advanced agenda!]() - [How Google harms search advertisers in 20 slides]() - [Google disavow link tool will go away at some point]() - [How to avoid an SEO disaster during a website redesign]() - [How to uncover hidden gems in your paid search accounts]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()