🎛️ In B2B marketing, misaligned measurement is stifling innovation

Plus, HubSpot’s latest updates. [View in browser]() | [Share]() May 06, 2024 [Martech: Martech is Marketing]() It’s been a week for in-person conversations, maybe because the sun came out in New York City. I was down on Wall Street talking to a demand gen vendor. I was in midtown to learn about technology for identifying fake goods (more to come on that), and then in midtown again to talk about the CMA’s latest [bad news for Google](). I heard a lot of interesting things. One that stuck with me (and has since been confirmed by two sources) is that something like 48% of web traffic is bot traffic — and I don’t just mean on X. Now, maybe everyone knew that except me, but I was surprised. Not that it’s all malicious, of course. Search bots are crawling everywhere, there are the bots scraping content to train LLMs, bots trying to identify ad fraud as well as bots committing it. Suddenly, the internet doesn’t feel like a very human place. Kim Davis,Editor at large [AtData-20240507-MarTech-Newsletter-Ad]() B2B marketing [The problem with B2B marketing: Misaligned measurement is stifling innovation]() [Why-B2B-marketing-produces-ineffective-advertising]() Dive into the systemic issues hindering creativity in B2B marketing and how to strategically leverage advertising for long-term brand growth. HubSpot [HubSpot’s April 2024 updates: More AI tools, refined service features and more]() [HubSpots-July-releases-The-managers-guide]() The latest updates will help you transform business operations with AI-assisted workflows and big service updates. Marketing management [Data literacy: The key to correcting the C-suite trust deficit]() [Data-literacy-The-key-to-success-for-marketing-leadership]() Overcome the absence of trust in marketing. Develop a data-driven process for campaign planning aligned to cross-departmental metrics. MarTech webinar [Retail Trends Masterclass: Consumer behavior is changing, is your marketing?]() [live-webinar-woman-laptop-whitetextredbackground]() Pop-up shops, sustainable marketing, loyalty programs and hyper-personalization are just a few of the changes impacting consumer spending and buying behavior. Get insights into these significant shifts taking place right now and learn how to adapt. Marketing technology [The latest jobs in martech]() [apply-now-job-hiring-help-ss-1920]() On the hunt for something new? Check out who's hiring in martech this week. [SproutSocial-influencer-marketing-digital-event_2024_martech-newsletter-placement]() Content marketing [HubSpot launches new genAI-powered Content Hub]() [HubSpot-office]() HubSpot goes all-in on AI with its new look Content Hub. Plus Service and Commerce Hub updates. MarTech intelligence reports [How AI is transforming email marketing]() [MarTech-guide-to-email-marketing-platforms_Get-your-copy-now]() Learn best practices for creating more relevant, personalized emails with the newest AI-powered platforms using this marketer’s resource. Marketing management [Unifying the C-suite: A roadmap for CMO-CTO partnerships]() [Unifying-the-C-suite]() A practical framework for C-suite leaders looking to drive collaboration, build trust and leverage data within their organizations. Generative AI [MarTechBot: Free chatbot designed just for you]() [MT-chatbot-OG-v2]() Experience the first generative AI chatbot for marketing professionals. Fuel creative projects with 10+ custom personas, easily create one-of-a-kind AI-generated images, and grow your marketing expertise for free. [Start chatting now]() From Search Engine Land - [Google unveils new ways to reach streaming audiences]() - [The latest jobs in search marketing]() - [Retail Trends Masterclass: Consumer behavior is changing, is your marketing?]() - [3 key observations about the Google March 2024 core update]() - [Google expands Performance Max to online marketplaces]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()