NEW! MarTech's customer data platforms report! Learn how AI is changing the landscape

[customer data platforms report]() Unified, accessible customer data has become an essential building block for marketing success. Marketers today use dozens of martech applications to manage, analyze and act on a growing volume of first-party customer data. And, despite increasing efficiency, the proliferation of marketing software applications has created problems with data redundancy, accuracy and integration. Automating customer data accuracy and integration through a Customer Data Platform (CDP) can provide benefits to marketers and to other functions across the enterprise. This new MarTech guide examines the market for CDPs and the considerations involved in implementation. The 75-page report reviews this growing market and outlines the benefits of using a CDP. It also includes market trends, profiles or leading vendors, capabilities comparisons, and recommended steps for making an informed purchase decision. [Download it now]() More reports from MarTech: [email marketing platforms report]() Email Marketing Platforms: A Marketer's Guide Email is the most well-established form of marketing, learn how AI is transforming the platforms that manage it. [Download now]() [enterprise call analytics platforms]() Call Analytics and Conversation Intelligence Platforms: A Marketer's Guide A deep-dive look at call analytics platforms, with a focus on how they are managing and monetizing inbound phone calls. [Download now]() --------------------------------------------------------------- This email was sent to {EMAIL}. [Unsubscribe]() This email was sent by: MarTech, a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my preferences.]() [Contact us]()