🎛️ Using AI to identify B2B buying group members

Plus, a report from IAB NewFronts [View in browser]() | [Share]() May 03, 2024 [Martech: Martech is Marketing]() Probably the biggest challenge that comes with media fragmentation is that the fragmentation keeps changing. Your customers are in different places, and once you think you’ve caught up with them, they’re somewhere else. AI can help find those audiences and keep them found. Today, contributor Ruth Stevens shows how AI-powered solutions [can help identify B2B buying group members]() amid all of this fragmentation. AI is already being used to discover and consolidate audiences in the fragmented, and rapidly changing, CTV landscape. That’s just one of the things on display at this week’s IAB NewFronts. [Read our report]() about that and other innovations in streaming and serving up new kinds of ads to connected TV watchers. Chris WoodEditor [Adobe-2-29-24-300x250-1]() B2B marketing [New ways to identify B2B buying group members]() [New-ways-to-identify-B2B-buying-group-members]() Here’s how AI-powered solutions from Demandbase, Anteriad and 6sense can help you find and engage the right decision-makers. Marketing technology [IAB NewFronts rings in the age of digital video dominance]() [iab-logo-blkbkgd-1920_rswtkq]() This week, top publishers and adtech companies provided a glimpse of the future of advertising and viewing experiences for connected consumers. Ecommerce [Digital commerce gets off to a slow start in Q1]() [Salesforce-Tower]() The latest Shopping Index from Salesforce shows very small growth YoY. Are shoppers holding back? Loyalty marketing [Top loyalty trends 2024: Discover industry-specific ideas]() [Comarch-webinar-Martech]() On May 7th, Comarch experts invite you to join them for an insightful conversation about the most important trends in loyalty programs. What makes customers keep coming back to their favorite brands in 2024? Get ready to find out. MarTech webinar [Consumer behavior is changing, is your marketing?]() [live-webinar-woman-laptop-whitetextredbackground]() Pop-up shops, sustainable marketing, loyalty programs and hyper-personalization are just a few of the changes impacting consumer spending and buying behavior. Get insights into these significant shifts taking place right now and learn how to adapt. Marketing artificial intelligence (AI) [AI-powered martech releases and news: May 2]() [robot-news]() Meta adding chatbots to everything isn't going too well; and, what happens when a Catholic bot ordains itself? [mtbot_300x250_alt_b2]() Connected TV and OTT [4 tips to get the most out of CTV advertising]() [How-to-get-the-most-out-of-CTV-advertising]() It's finally prime time for CTV advertising. Here are ways to take full advantage of its powerful targeting's benefits. MarTech webinar [The state of social media today]() [Live-webinar-RSVP-today]() Social-first brands are repositioning social media at the core of the entire brand and customer experience. See how they are harnessing this new foundation for growth. Connected TV and OTT [How CTV can deliver market research for B2B marketers]() [cross-channel-CTV]() Here are some ways B2B marketers can use CTV ad campaigns to find audiences and test creative. Generative AI [MarTechBot: Free chatbot designed just for you]() [MT-chatbot-OG-v2]() Experience the first generative AI chatbot for marketing professionals. Fuel creative projects with 10+ custom personas, easily create one-of-a-kind AI-generated images, and grow your marketing expertise for free. [Start chatting now]() From Search Engine Land - [Google, DOJ make closing arguments in antitrust trial]() - [Small review site lost 91% of its Google traffic to affiliate-focused SEO content]() - [Google restricts promotion of deep fake sexual content]() - [7 ways to use the ‘inspect element’ tool for SEO]() - [How to overcome the top 3 objections to YouTube video ads]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()