🎛️ Using video in email to engage customers and close deals

How Iron Mountain implements conversational AI to drive engagement and revenue [View in browser]() | [Share]() May 02, 2024 [Martech: Martech is Marketing]() Before Reddit’s IPO, the company offered users (“Redditors”) with at least 100,000 “karma” (upvotes) the chance to buy stock at the offering price of $34. My karma count is well north of that (the lamest flex ever), so I got an invitation. Here was my opportunity to invest in a 20-year-old social media platform with an aging user base that has never turned a profit! I couldn’t say no fast enough. This came to mind Wednesday while reading Pintrest’s first quarter earnings report. That little social media platform saw its revenue increase by 23% to $740 billion and its user total break half a billion. Earlier this week, Snap (aka Snapchat) reported a 21% increase in revenue and a 10% increase in users. (I don’t own stock in either, BTW.) That tells me they’re good at connecting with their users. Now, even though I clearly spend way too much time on Reddit, my (theoretical) advertising dollars would still go to the companies making money. Constantine von HoffmanManaging Editor [Adobe-2-29-24-300x250-1]() Video marketing [Using video in email to engage customers and close deals]() [Liz-Wilcox]() Video can be a simple way to make emails more engaging, convey information to customers and generate more conversions. Marketing artificial intelligence (AI) [How Iron Mountain implements conversational AI to drive engagement and revenue]() [Conversational-marketing-A-must-have-for-B2B-GTM-strategy]() The information storage services provider uses Conversica’s MAP integration to roll out two-way conversations across marketing, sales and customer care. B2C marketing [What is B2C marketing? Definitions and strategies]() [B2C-marketing-A-guide-for-marketers]() Here's what you need to know about B2C marketing, key B2C strategies, challenges facing B2C marketers and trends for 2023 and beyond. Customer data platform (CDP) [4 ways new Data Cloud features help you personalize ads]() [Salesforce-2-1920x1080-1]() These new innovations can make you more efficient and effective at using your customer data to deliver advertising campaigns that resonate. MarTech webinar [The future of marketing– and commerce – is social]() [Live-webinar-RSVP-today]() Join this webinar examining the State of Social Media today and learn how social business transformation leaders are harnessing a new foundation for growth. Customer experience [Qualtrics launches new Strategy & Research Suite for XM]() [Shutterstock_2036948075]() Experience management platform Qualtrics has rolled out new tools and features, many powered by AI. [mtbot_300x250_alt_b2]() Marketing artificial intelligence (AI) [Google launches new AI-powered features for Performance Max campaigns]() [Optmyzr-AdobeStock_359933895_Editorial_Use_Only-150x100]() The six new features include ways to acquire high-value customers, manage budgeting and re-connect with former customers. MarTech webinar [Masterclass: Discover the secrets to connecting with today's consumers]() [live-webinar-woman-laptop-whitetextredbackground]() Gain the insights and strategies you need to adapt your marketing and stay ahead of rapidly evolving consumer behavior. Video marketing [YouTube adds new shopping features to increase seller revenue]() [youtube]() The new features include the ability to curate product lists and quickly tagging videos across creators' entire library. On-demand training [Expert insights, cutting-edge technology]() [5-ways-CRMs-are-leveraging-AI-to-automate-marketing-today]() You’re just a few clicks away from unlocking the complete spring season of MarTech, featuring hours of on-demand sessions, keynotes, Q&A conversations, and more. [See everything you get]() From Search Engine Land - [The future of search is social]() - [6 ways to use AI for paid search account restructuring]() - [How to boost your marketing revenue with personalization, connectivity and data]() - [Reminder: New Google Search reputation abuse policy starts soon]() - [Google Ads will pause low-activity keywords starting in June]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()