🎛️ Use the right data to build your 'Customer 101' dataset

Plus, spotlight on CRM expert Brian McKenna [View in browser]() | [Share]() May 01, 2024 [Martech: Martech is Marketing]() Managing customer data requires mastery, and marketers are up to the challenge. Today, contributor Craig Howard [provides a handy way to get started]() on a truly modern customer data plan. The key to the process is to start simple with the most basic data needs and build out from there. Customer relationships, like the data that supports them, build over time. Speaking of relationships, one of my favorite recurring features at MarTech is getting to know our experts better. All have remarkable backstories and unique approaches to their professions. Managing editor Constantine von Hoffman [recently spoke with DMi Partners’ Brian McKenna](), who sees validation in his company’s personalized approach to CRM now that Google, Yahoo and others are cracking down on bulk emails. Finding out about his involvement with The Hole in the Wall Gang Camp, founded by Paul Newman, also made my day. Chris WoodEditor [Adobe-2-29-24-300x250-1]() Customer data platform (CDP) [Beyond the tech: Mastering customer data with a modern approach]() [The-modern-customer-data-strategy]() Build a foundational “Customer 101” dataset and unleash its potential through enrichments and a data-driven learning cycle. Spotlight interviews [Brian McKenna: Spotlight on the expert]() [spotlight_expert_f2]() Brian talks about why less is definitely more when it comes to email marketing and his long involvement with Paul Newman's Hole in the Wall Gang Camp. The MarTech.org podcast [Modern email marketing: Data privacy, bulk email restrictions and more]() [MarTech-Podcast-Cover]() From the Spring 2024 MarTech Conference, our experts lead a lively discussion about email marketing. Loyalty marketing [Top loyalty trends 2024: Discover industry-specific ideas]() [Comarch-webinar-Martech]() On May 7th, Comarch experts invite you to join them for an insightful conversation about the most important trends in loyalty programs. What makes customers keep coming back to their favorite brands in 2024? Get ready to find out. MarTech webinar [The state of social media today]() [Live-webinar-RSVP-today]() Social-first brands are repositioning social media at the core of the entire brand and customer experience. See how they are harnessing this new foundation for growth. Marketing management [Unlock marketing efficiency: The essential guide to martech stack optimization]() [Optimizing-your-martech-stack-A-comprehensive-guide]() Gain a competitive edge by ensuring your marketing technology stack is always optimized for operational excellence. [mtbot_300x250_alt_b2]() Video marketing [What is video advertising and why should marketers care?]() [VideoAds1920_flun3l]() The power of video advertising is proven but engagement metrics are complex and differ from platform to platform. Here's our guide. MarTech webinar [Retail Trends Masterclass: Consumer behavior is changing, is your marketing?]() [live-webinar-woman-laptop-whitetextredbackground]() Pop-up shops, sustainable marketing, loyalty programs and hyper-personalization are just a few of the changes impacting consumer spending and buying behavior. Get insights into these significant shifts taking place right now and learn how to adapt. Email marketing [Email excellence: The top 10 traits of highly effective email marketers]() [top_email_marketers-kath-pay]() What makes an email marketer truly exceptional? Learn 10 key characteristics behind email marketing mastery. Generative AI [MarTechBot: Free chatbot designed just for you]() [MT-chatbot-OG-v2]() Experience the first generative AI chatbot for marketing professionals. Fuel creative projects with 10+ custom personas, easily create one-of-a-kind AI-generated images, and grow your marketing expertise for free. [Start chatting now]() From Search Engine Land - [Google Ads will pause low-activity keywords starting in June]() - [Explore the latest in AI, SEO, PPC, and more at SMX Advanced]() - [How to transform your Google Ads headlines with anti-audiences]() - [The future of SEO in an AI-powered world]() - [Optimizing for INP, the new Core Web Vitals metric]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()