🎛️ What can a potential U.S. TikTok ban teach marketers?

Plus, AI content creation: Ushering in the unimaginable [View in browser]() | [Share]() Apr 29, 2024 [Martech: Martech is Marketing]() Is Microsoft’s [small language model initiative]() a game-changer? It’s too early to say. But there is at least some plausibility in the suggestions that the large, and indeed ever-larger, language models, requiring huge computing power, are just unnecessary for a lot of everyday tasks. A small business is highly unlikely to be an Adobe or Oracle shop or have SAP running back office and front office functions. Not just because it isn’t affordable, but because so much of the functionality would be irrelevant. Also, isn’t it kind of nice to think about AI in your back pocket for a change (literally, running locally on your smartphone) rather than AI taking over the universe? Kim DavisEditor at large [Adobe-2-29-24-300x250-1]() Social media marketing [What can a potential U.S. TikTok ban teach marketers?]() [What-can-a-potential-TikTok-‘ban-teach-marketers]() Brands must prioritize owned marketing assets like websites and blogs to maintain control over their narratives and customer connections. Marketing artificial intelligence (AI) [AI content creation: Ushering in the unimaginable]() [AI-content-creation-Ushering-in-the-unimaginable]() Embrace cutting-edge AI content creation tools to transform your marketing. Balance human input while harnessing machine efficiency. Marketing artificial intelligence (AI) [Microsoft unveils a new small language model]() [Small-robot]() Plenty of talk about LLMs, but Microsoft is bringing its small language model initiative to market. Customer data platform (CDP) [A CDP is a powerful tool — Here’s how to make it work for you]() [Salesforce-4-2-24-article]() CDPs govern data collection, data unification, data activation and data insights. The right CDP sets you up for generative AI success. MarTech webinar [The future of commerce is social]() [Live-webinar-RSVP-today]() Join this webinar examining the State of Social Media today and learn how social business transformation leaders are harnessing a new foundation for growth. Marketing technology [The latest jobs in martech]() [apply-now-job-hiring-help-ss-1920]() On the hunt for something new? Check out who's hiring in martech this week. [mtbot_300x250_alt_b2]() Marketing artificial intelligence (AI) [How AI enhances multimedia content creation]() [ai-multimedia]() From automated video editing to writing assistants, explore how AI is transforming multimedia content creation. MarTech webinar [Consumer behavior is changing, is your marketing?]() [live-webinar-woman-laptop-whitetextredbackground]() Pop-up shops, sustainable marketing, loyalty programs and hyper-personalization are just a few of the changes impacting consumer spending and buying behavior. Get insights into these significant shifts taking place right now and learn how to adapt. Social media marketing [How influencers and content creators are reshaping brand strategies]() [How-influencers-and-content-creators-are-reshaping-brand-strategies]() Connecting with creators and influencers can boost brand visibility. Tap into this strategy to build trust and engagement with your audience. Generative AI [MarTechBot: Free chatbot designed just for you]() [MT-chatbot-OG-v2]() Experience the first generative AI chatbot for marketing professionals. Fuel creative projects with 10+ custom personas, easily create one-of-a-kind AI-generated images, and grow your marketing expertise for free. [Start chatting now]() From Search Engine Land - [Google Search revenue increases 14% YoY to $46 billion]() - [Google CEO says AI overviews are increasing Search usage]() - [6 things you should do after a Google core update rollout completes]() - [How to launch a product-led SEO strategy]() - [Google Publisher Center to stop allowing you to add publications]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()